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EVALUATION INSRUMENTS 203
WCC Public Relations and Marketing Student Survey 2012 (cont.)
PR Requests Submittals:
How often do you submit PR and Marketing requests for the following?
Once A
Semester
2-3 Times Per
Semester
3+ Times Per
Semester
N/A
Total
News Coverage 22 6 7 209 35
62.9% 17.1% 20.0% 100.0%
Sign Messages 22 8 4 210 34
64.7% 23.5% 11.8% 100.0%
Advertisements 13 4 4 223 21
61.9% 19.0% 19.0% 100.0%
Misc. Proofing 15 7 6 216 28
53.6% 25.0% 21.4% 100.0%
Total 72 25 21 858 118
61.0% 21.2% 17.8% 100.0%
Satisfaction w/Response:
Please rate your satisfaction with PR and Marketing's response to your request for the following:
Poor
Below
Average
Average Good Excellent
No
Opinion
Total
News Coverage 3 7 15 44 25 150 94
3.2% 7.4% 16.0% 46.8% 26.6% 100.0%
Sign Messages 2 2 11 51 28 150 94
2.1% 2.1% 11.7% 54.3% 29.8% 100.0%
Advertisements 4 3 12 38 33 154 90
4.4% 3.3% 13.3% 42.2% 36.7% 100.0%
Misc. Proofing 2 2 11 41 26 162 82
2.4% 2.4% 13.4% 50.0% 31.7% 100.0%
Total 11 14 49 174 112 616 360
3.1% 3.9% 13.6% 48.3% 31.1% 100.0%