Full page photo print - Wallace Community College

EVALUATION INSRUMENTS 204
WCC Public Relations and Marketing Student Survey 2012 (cont.)
Most Viewed Media:
Where do you most often see or hear about Wallace Community College?
Television
News
Local
Newspaper
Radio
All 3
Media
Outlets
News Items 45 100 14 85 244
Total
18.4% 41.0% 5.7% 34.8% 100.0%
Advertisements 32 105 16 91 244
13.1% 43.0% 6.6% 37.3% 100.0%
Total 77 205 30 176 488
15.8% 42.0% 6.1% 36.1% 100.0%
Quality Effective Media:
How would you rate the overall appearance and effectiveness of the following at WCC:
Poor
Below
Average
Average Good Excellent
No
Opinion
Total
Billboard Campaign 1 5 23 94 106 15 229
Television Ad ("Puzzled...Where
to Attend College?")
Newspaper Ad ("Puzzled ...Where
to Attend College?")
Radio Ad ("Puzzled....Where to
Attend College?")
0.4% 2.2% 10.0% 41.0% 46.3% 100.0%
1 7 30 88 74 44 200
0.5% 3.5% 15.0% 44.0% 37.0% 100.0%
1 3 32 96 83 29 215
0.5% 1.4% 14.9% 44.7% 38.6% 100.0%
2 7 24 78 64 69 175
1.1% 4.0% 13.7% 44.6% 36.6% 100.0%
Promotional Brochures 4 12 32 85 81 30 214
1.9% 5.6% 15.0% 39.7% 37.9% 100.0%
Catalog 0 2 26 104 99 13 231
0.0% 0.9% 11.3% 45.0% 42.9% 100.0%
Semester Schedule ("Tabloid") 1 2 34 98 96 13 231
0.4% 0.9% 14.7% 42.4% 41.6% 100.0%
Total 10 38 201 643 603 213 1495
0.7% 2.5% 13.4% 43.0% 40.3% 100.0%