of Photonics Technologies: the European Perspective The Leverage Effect

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The Leverage Effect of Photonics Technologies: the European Perspective ■ The European policy to ban incandescent lamps can create new market demand. The threats to the European research and industry in the field of advanced lighting are the following: ■ China and other Asia-Pacific countries show a strong desire and policy to develop an international competitive research and industry in the field of advanced lighting. This is supported by governmental funding and can create a competitive advantage, as China’s domestic market is large. ■ Several final markets are crucial to the full take-up of SSL as a core lighting technology. However many of these markets (e.g. construction, consumer) are conservative and there is a predominance of annual rather than life cycle costing putting SSL requiring a high upfront investment for long term gain at a disadvantage. ■ The dominance of the Asian OLED display production is a strong threat to the further development of European players in this field. ■ Research and innovations in the field of advanced lighting is not the barrier. Limited market demand is creating a barrier for up scaling of production. As governmental funding for greening is under pressure due to the credit crunch, this barrier will be even harder to break. ■ Any reduction in access to the most advanced LED chips and components due to political or market developments would impact European development of SSL elements higher in the value chains such as Luminaires. ■ The Chinese produced SSL lighting fixtures are still of inferior quality. This can lead to a negative image to advanced lighting, also disrupting market demand. Looking at the SWOT, it is clear that this value chain is of economic interest to Europe. There is a strong basis for further development of this value chain, but support for the creation of partnerships and creation of market demand is needed. 76 / 190
The Leverage Effect of Photonics Technologies: the European Perspective Advanced Lighting: a SWOT analysis for Europe Strengths ● Several multinationals major players at the global market ● EU strong in R&D and in social sciences related to advanced lighting ● Strong presence of SMEs ● Strong position in OLED research, related to displays, also relevant for lighting Opportunities ● Political pressure on and large potential for reduction of energy consumption, also having economic benefits. ● SSL is connected to a trend within society for higher quality ● The phase out of inefficient incandescent lamps and new (green) legislation Weaknesses ● Production volume of LED chips is small in Europe. ● Fragmented/uncoordinated approach to research and markets compared to Asia, USA. ● Lack of large demonstration projects in Europe Threats ● European market will be taken over by foreign manufacturers & service providers, with low quality products ● Conservatism in the application markets. ● External companies will benefit from R&D done in Europe; migration of that R&D outside Europe ● Strong EU research position in this chain is of limited benefit, as main issue is up scaling of production 3.5.5 Impacts The economic impact of advanced lighting is mainly based on the long term reduction of energy consumption. However, the new functionalities will have economic effects. The following conclusions can be drawn: ■ Economic growth in the production of systems is strong The production of advanced lighting systems is relatively low today, but is expected to grow exponentially worldwide. The question is if European companies can keep their strong position. The strong presence of SMEs in this field indicates that also smaller companies will benefit from this development. The advanced lighting systems have a strong substitution effect, but early replacement due to energy consumption benefits will lead to additional growth. 77 / 190
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