Annual r eport 2002 Annual r eport 2002 - Boskalis

Mission, objectives and strategy
Mission, objectives and strategy
Transparent, consistent and result-driven.
Mission
Boskalis is always aiming to maintain and strengthen its leading position in the global dredging market.
The company is committed to giving its shareholders excellent profitability and value creation.
Boskalis wants to be an attractive employer, the customer’s first choice and a responsible citizen in
the countries where it operates.
Boskalis wants an optimal balance in its services between functionality and the demands of the
environment.
Objectives
Boskalis’ main objective is structural growth in both operations and profitability. Financially, the goal
is an average annual return on capital employed of at least 15%.
Strategy
The core Boskalis activity is dredging. The company also engages in related - ‘dredging-plus’ - activities,
particularly in the home markets. These activities fit in with the core activities and core competences
of the company.
The corporate strategy consists of growth in the core activities and in the ‘dredging-plus’ activities,
both autonomously and by means of acquisitions.
Strategy for the core activity of dredging
• maintain and, where possible, increase market share;
• broaden and extend home market positions;
• improve the competitive position, for example through investments in cost leadership;
• continue efforts to achieve consolidation in the industry.
Strategy for the ‘dredging-plus’ activities
Active portfolio management in both home markets and specialist niche activities, for example by:
• extending and expanding activities that contribute to the achievement of the growth target;
• making the most of home market positions in the core activity for the extension of ‘dredging-plus’
activities.
In most markets where Boskalis is active, there will be even more emphasis in the future on the
competitive position. The lead given by its competitive position therefore plays a major role in the
Boskalis strategy. The key to this position is continued innovative investment in:
• staff quality, primarily in the form of training and competence management;
• fleet innovations and fleet rationalization;
• processing technology;
• improvements in business processes;
• the development and optimization of modern ICT systems.
9 Royal Boskalis Westminster nv