CONSULTANTS

COMPETITIVE ANALYSIS
A competitive analysis is important because it is as crucial to evaluate the
competition, as it is to evaluate one’s own product. Our product is a time consuming
option for entertainment and social purposes. It is important to understand what
is competing for students’ time in which they would be more likely to do that than
attending a USD football or basketball game.
Table 2-
I am NOT LIKELY to attend a USD
football or basketball game because I
am more likely to...
Reason
Other commitments with
friends
Average
Response
2.89
School work/studying to do 2.93
Have work commitments 3.54
Watch sports on TV 4.43
Exercise 4.49
Play recreational sports 4.74
Go to the bar 4.79
Attend another college or
4.81
Professional game
As noted in Table 2, the student’s primary competitors for time are commitments
to friends, schoolwork, and work commitments. These three have the lowest mean
very popular options as to what students would rather be doing than attending a USD
football or basketball game.
Our product requires a college student’s time. We are indirectly competing against
all the other time requirements in a USD student’s life. College students have heavy
agendas balancing school, studying, homework, jobs, internships, sports, and clubs
these distinctions, students are not seeing athletic events with the same amount of
importance. These events lack the ability to hold interest and promote excitement in
their lives, so they have stopped attending, and others have followed because of the
low attendance.
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