CONSULTANTS

MARKETING COMMUNICATIONS
STRATEGY OVERVIEW
Strategy: Use print advertisements to create awareness of game
days and game day activities/promotions
Rationale
Posters are valuable advertising tools that can be utilized to learn about the
athletic programs throughout the USD campus. The posters will help raise awareness
for the program, as well as gain acceptance with prospective students. The new design
for the posters will provide attractive visuals and information about when games are
and where they are located. The USD Athletic Department can send these posters to
buildings throughout campus. Posters will be used for students to reference, while
gaining awareness and acceptance. Napkin holders in the Muc will also be used as
advertiseing space for game times/ paw points. Adding advertisements to the MUC
napkin holders will give students a bit of time to look at these advertisements while they
eat their meal.
Facebook, Twitter @SDCoyotes
Rationale
As stated in our research, students in the focus group found it hard to navigate
information about where USD will be holding athletic events, we will use one page where
the athletic events schedule will be conveyed, @SDCoyotes. The Facebook and Twitter
page will include visuals, as well as information regarding game times and place. It will
also help us raise awareness of paw points. The Facebook and Twitter page, will help the
University of South Dakota reach our goal by engaging with students on social media.
Strategy: To increase awareness of University of South Dakota
Athletics and bolster school spirit through Snapchat
Rationale
The @SDCoyotes Snapchat account will allow students to interact with the
universities athletic teams and mascots. This will give students a behind the scenes look
at athletics, athletes, coaches, and alike. The week prior to games, announcements
will be made to remind students of games/gametimes in a way that doesnt seem like
advertising. Snapchat uses videos and pictures to tell stories. On gamedays, photos and
videos before the game, tailgates, photos with charlie, will all be used to help share the
gameday experience, and engage with students in a new way. Snapchat is a popular
media and is only increasing in popularity.
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