CONSULTANTS

Recommendations

Info

Saturday Friday Thursday Wednesday Tuesday Monday 50
Facebook Advertisement Get ready for #CoyoteGameDay this Saturday, Sept 19 vs. Drake! Twitter Advertisement Get ready for #CoyoteGameDay! This Saturday, Sept. 19 vs. Drake! 51
Page 1 and 2: University of South Dakota Athletic
Page 3 and 4: TABLE OF CONTENTS Executive Summary
Page 5 and 6: EXECUTIVE SUMMARY This campaign cre
Page 7 and 8: COMPANY ANALYSIS The University of
Page 9 and 10: USD athletics’ communication syst
Page 11 and 12: SECONDARY RESEARCH information on
Page 13 and 14: Identifying Consumer Needs, Wants,
Page 15 and 16: this demographic is that they are p
Page 17 and 18: Tradition is an important part abou
Page 19 and 20: Students ranked pregame events high
Page 21 and 22: PROBLEMS Communication about the g
Page 23 and 24: The Lack of an Engaging Social Medi
Page 25 and 26: More Interaction with the Students
Page 27 and 28: TARGET MARKET PROFILES 27
Page 29 and 30: PERSONA #2 Name: Hailey Age: 19 Gen
Page 31 and 32: OBJECTIVES 31
Page 33 and 34: Objective #3 Increase the overall a
Page 35 and 36: BUDGET 35
Page 37 and 38: Aug Sept Oct Nov Dec Jan Feb Mar $0
Page 39 and 40: MARKETING COMMUNICATIONS STRATEGY O
Page 41 and 42: ADVERTISING STRATEGY 41
Page 43 and 44: MEDIA STRATEGY It was a common fact
Page 45 and 46: the app lets us know. So we will ge
Page 47 and 48: Facebook Posts Saturday (Game Day)
Page 49: Twitter Posts Saturday (Game Day) 4
Page 53 and 54: Posters Napkin Holders 53
Page 55: Dome Dog 55
Page 58 and 59: 58 SALES PROMOTION STRATEGY
Page 60 and 61: Promotions Dome Dog Giveaway coup
Page 62 and 63: PUBLIC RELATIONS STRATEGY In order
Page 64 and 65: DIRECT MARKETING STRATEGY In order
Page 66 and 67: CAMPAIGN EVALUATION Coyote Consulta
Page 68 and 69: 8. Increase overall school spirit w
Page 70: APPENDICES Appendix A Survey Questi
Page 76 and 77: Appendix B Focus Group Topics/Quest
Page 78 and 79: Appendix D Literature Analysis A li
Page 80 and 81: further and actually go over game p
Page 82 and 83: A literature analysis is important
Page 84 and 85: Appendix E Benchmarking Our next me
Page 86 and 87: The research methodology used in th
Page 88 and 89: (NACMA, 2007). They brought in near
Page 90: REFERENCES Bowers, A., Hall, S., El

CONSULTANTS

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?