CONSULTANTS

Strategy: Increase entertainment at games
Rationale
Increasing entertainment at games will help students stay longer during games.
By having more entertainment, students attending will be willing to stay longer. USD
does not have a winning record, so adding more entertainment during media breaks,
halftimes, and other breaks will keep students entertained and will create a better
attitude towards attending games and will encourage students to come to another game.
Strategy: To increase awareness and bolster school spirit by
offering pep rallies and other promotions in the week leading up to
a game
Rationale
Pep rallies are used to get students excited for upcoming university athletic events.
The Pep Rally will be a way for students to interact with coaches and players, increase
students want to support their fellow student athletes as well as another way to inform
students of game times and place. Other promotions in the week prior to games will
include promotions. These promotions may include games in the Muc between athletes
and students, or Penny Wars. These promotions with help raise awareness of games,
create excitement within students, and help students bond with student athletes.
Strategy: Designing new brochures to inform students of the game
dates so they can always have the schedule close by
Rationale
Brochures are a valuable tangible item that students will be able to utilize to learn
more about game time and location. The brochures will use the same design as the
current wallet-sized schedules. These fold-out brochures will be distributed to students
who are attending the university in the fall semester. These brochures will help raise
awareness of game times and location and allows us to better distribute the information
to reach our goals.
Strategy: Add more time and places to ticket distribution process
Rationale
Our data suggests students currently do not like the ticket distribution process.
This can be changed simply by adding more times to pick-up as well as more locations.
The current process includes few hours in the MUC, usually dur/class times. We want to
increase how many hours they will be open for pick-up. Adding more locations will make
it more convenient for students, and will help pin point our target market by adding
locations to North Complex and Coyote Village were underclassmen reside.
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