29.04.2015 Views

CONSULTANTS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

REFERENCES<br />

Bowers, A., Hall, S., Elsisi, R., Miller, L. L., Martin, C., (2011). An analysis of collegiate<br />

athletic marketing strategies and evaluation process. Journal of issues in<br />

intercollegiate athletics. http://csrijiia.org/documents/puclications/research_<br />

articles/2011/JIIA_2011_4_3_42_54_Analysis_of_Collegiate_Athletic_Marketing.pdf.<br />

<br />

spectator involvement at NCAA Division II basketball games. Journal for the Study<br />

of Sports and Athletes in Education, 3(3), 265-284.<br />

Jennings, M. A. (2002). An analysis of marketing dollars spent, winning percentage<br />

and attendance for selected intercollegiate sports at division I institutions (Order<br />

No. 3076288). Available from ProQuest Dissertations & Theses Full Text<br />

(305462112). Retrieved from http://search.proquest.com/docview/305462112?acco<br />

untid=14750.<br />

Krohn, F. B., Clarke, M., Preston, E., McDonald, M., & Preston, B. (1998). Psychological<br />

<br />

Journal, 32(2), 277. http://web.a.ebscohost.com/ehost/detail/detail?sid=72c88a82-<br />

bd2c-4c1b-bb6f-74b17db2abbe%40sessionmgr4003&vid=13&hid=4207&bdata=JnN<br />

pdGU9ZWhvc3QtbQt2ZQ%3d%3d#db=aph&AN=759268.<br />

NACMA Promotion Discussion (Word Document). Retrieved from http://www.naia.org/<br />

<br />

ID=27900.<br />

New, J. (2014, September 11). Colleges worry about future of football fans, as student<br />

attendance declines. Inside Higher Education. Retrieved October 2, 2014, from<br />

https://www.insidehighered.com/news/2014/09/11/colleges-worry-about-futurefootball-fans-student-attendance-declines.<br />

Peetz, T. B. (2011). Marketing the ‘big game’: Developing a student rewards program in<br />

college basketball. Sport Marketing Quarterly, 20(2), 115-121. Retrieved from<br />

http://search.proquest.com/docview/875962586?accountid=14750.<br />

<br />

NCAA women’s college basketball. International Journal of Sports Marketing &<br />

Sponsorship, 13(1), 60-82.<br />

Tuttle, B. (2013, Aug 13) College Football Encounters Its Biggest Rival: The Couch.<br />

Time. http://business.time.com/2013/08/16/college-football-encounters-itsbiggest-rival-the-couch/.<br />

Snipes, R., Ingram, R (2007). Motivators of collegiate sport attendance: a comparison<br />

across demographic groups. Innovative Marketing, Volume 3 Issue 2. 65-73.<br />

Retrieved from http://businessperspectives.org/journals_free/im/2007/im_<br />

en_2007_02_Snipes.pdf.<br />

Withey, Stephanie. (2013). Fan Motivation for Attendance to Men’s Division I College<br />

Soccer Matches. Unpublished master’s thesis, Clemson University, Clemson, South<br />

Carolina.<br />

90

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!