CONSULTANTS

The Lack of an Engaging Social Media Presence for the USD
Athletics Department
It is important to focus on the social media problems of the Athletic Department.
the information they wanted. Our social media audit showed us each sport has a Twitter
account and the content on each page is generally the same. But we discovered from
our social media audit that USD does have a focused Twitter page set up for students,
but the students are simply unaware of it. This leads us to wonder how students are not
aware of the page with all the content that they all claim to want.
In addition there is a lack of follows amongst some the pages on Twitter accounts
and Facebook pages. As well as there being too many pages, interaction with the
students on all the pages is low. There is no real system to actively communicate among
the pages and their followers. This gives a negative image to the site because it makes
it appear as if there is no interest in students. The University must focus its social media
Students Leave Before the Game Ends
There has been a trend among students who do attend the games, to leave before
the game is over therefore it is hard to keep the students at the game until the end.
Students tend to lose interest during the course of the game. According to focus group
and survey data, there is a lack of entertainment during breaks in the game. An average
football game lasts about 3 hours, and students tend to get restless if there is no other
form of entertainment (other than the game itself) during the game. Another factor
that tends to drive students to leave is if the team is losing. Granted there is no way to
control the outcome of a game, but the atmosphere of the game can be controlled.
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