CONSULTANTS

PERSONA #2
Name: Hailey
Age: 19
Gender: Female
Background: Hailey is from a small town in rural South Dakota
and chose to attend USD because she enjoys the small town
atmosphere. She is a sophomore at USD and while she did not
has a tight knit group of friends, with whom she spends much
of her time. She does not work during the school year, so she
has a fair amount of free time outside of her studies. She is not
a sports fan, but does think it is important to show her school
spirit. She has attended several sporting events while at USD
but her social schedule does not always coincide with game
schedules. She suggests going to games with her friends, but
in Vermillion on most weekends, with the exception of holidays
and breaks. She likes to have fun, and regularly looks for things
she and her friends to do in Vermillion.
Motivations
Hailey seeks entertainment and fun in the activities she partakes. She feels that
showing school spirit and cheering on the Coyote teams is important, but will not attend
without her friends. Activities during time outs and halftime are of interest to Hailey and
an aspect of the game that she enjoys. For Hailey, attending the games is not about
the sports being played, it is a social event. She enjoys spending her free time with her
friends, and likes the atmosphere at the games.
Barriers
Hailey has a fair amount of free time outside of her studies, but does not always
have interest in going to sporting events. She is not a sports fan, so entertainment at
the games is important. She does not have a large group of friends with which to go to
games. She likes to have fun with her friends, but does not always know when sporting
details. An improvement in the frequency and types of activities before, and during the
games would entice Hailey and her friends to attend more sporting events.
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