CONSULTANTS

Recommendations

Info

PUBLIC RELATIONS STRATEGY In order to increase attendance at university football and basketball events, focus needs to placed on public relation strategies. Throughout our research we found reasons people don’t attend games are because they aren’t aware of when games are, they wish there was more promotion before games, and they didn’t like the attitude the players tend to give out. A simple way to address these issues is to promote the game times and players personalities through public relations. Throughout this section we will aim to increase awareness for fall athletic events, which will lead to an attendance increase. One of the best ways to promote game times through the use of social media sites such as Facebook and Twitter. Throughout our research, this is one place we found very confusing to navigate because there are a variety of different athletic pages. One solution to this problem is to create a page where students can go to get information just regarding game time and place. Another way to gain student attendance through public relation strategies is to promote the game in the MUC on the days leading up to the event. We want more than posting the game time and location to the white board. This can be achieved in a variety of ways. Students from our research group had suggested that we have a pep rally before our games, much like they did at high school athletic events. These rallies will get our rallies will create school and community unity. Also, it will prepare and inform the crowd about the big game. Finally, the pep rally should include everyone, teachers, students, staff, and player’s, by doing this it creates unity throughout the University. These pep rallies will happen before football games on Fridays and on select days for basketball games. By increasing student involvement at these rallies it will help bring students to the games. It would also allow for students to have another way of learning about game and not giving students the option of saying they did not know there was a game. Also, doing promotions during the game are a way to keep students active and into the athletic events. Once we get students to games, we need to keep the students in the stands. To do this, games need to include more music, jumbotron activities, and entertainment during during media breaks. Also, during half-time breaks, entertainment such as a threelegged races or football throw contest for randomly selected students will encourage students to stay longer by adding more entertainment value. These tactics will help keep students in the stands longer. the students information on game time and place throughout campus, will increase the chances of reaching our goal. These ways will also allow students to have a chance to get to know the athletes in a better light. We also will maintain students in the stands longer by having better entertainment, other than the game itself. Research helped determine these tactics to increase attendance at athletic events. 62
DIRECT MARKETING STRATEGY 63
Page 1 and 2:
University of South Dakota Athletic
Page 3 and 4:
TABLE OF CONTENTS Executive Summary
Page 5 and 6:
EXECUTIVE SUMMARY This campaign cre
Page 7 and 8:
COMPANY ANALYSIS The University of
Page 9 and 10:
USD athletics’ communication syst
Page 11 and 12: SECONDARY RESEARCH information on
Page 13 and 14: Identifying Consumer Needs, Wants,
Page 15 and 16: this demographic is that they are p
Page 17 and 18: Tradition is an important part abou
Page 19 and 20: Students ranked pregame events high
Page 21 and 22: PROBLEMS Communication about the g
Page 23 and 24: The Lack of an Engaging Social Medi
Page 25 and 26: More Interaction with the Students
Page 27 and 28: TARGET MARKET PROFILES 27
Page 29 and 30: PERSONA #2 Name: Hailey Age: 19 Gen
Page 31 and 32: OBJECTIVES 31
Page 33 and 34: Objective #3 Increase the overall a
Page 35 and 36: BUDGET 35
Page 37 and 38: Aug Sept Oct Nov Dec Jan Feb Mar $0
Page 39 and 40: MARKETING COMMUNICATIONS STRATEGY O
Page 41 and 42: ADVERTISING STRATEGY 41
Page 43 and 44: MEDIA STRATEGY It was a common fact
Page 45 and 46: the app lets us know. So we will ge
Page 47 and 48: Facebook Posts Saturday (Game Day)
Page 49 and 50: Twitter Posts Saturday (Game Day) 4
Page 51 and 52: Facebook Advertisement Get ready fo
Page 53 and 54: Posters Napkin Holders 53
Page 55: Dome Dog 55
Page 58 and 59: 58 SALES PROMOTION STRATEGY
Page 60 and 61: Promotions Dome Dog Giveaway coup
Page 64 and 65: DIRECT MARKETING STRATEGY In order
Page 66 and 67: CAMPAIGN EVALUATION Coyote Consulta
Page 68 and 69: 8. Increase overall school spirit w
Page 70: APPENDICES Appendix A Survey Questi
Page 76 and 77: Appendix B Focus Group Topics/Quest
Page 78 and 79: Appendix D Literature Analysis A li
Page 80 and 81: further and actually go over game p
Page 82 and 83: A literature analysis is important
Page 84 and 85: Appendix E Benchmarking Our next me
Page 86 and 87: The research methodology used in th
Page 88 and 89: (NACMA, 2007). They brought in near
Page 90: REFERENCES Bowers, A., Hall, S., El
show all

CONSULTANTS

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?