CONSULTANTS

Media Budget Summary
allows the Athletic Department to advertise heavily around game days, and not advertise
when there are no games. Since there will be periods with no advertising this will save
money for the department to use in other areas. While we save money, we also need
to spend it. The budget amount we will spend on promoted posts/tweets will be a total
of $4,000. The promoted posts/tweets allow us to select the location we wish to target
and then the higher the cost the more people the post will reach. We just want to target
USD freshman and sophomores so the cost is relatively low. Therefore we will spend
$15 per day on promoted posts/tweets for seven days up to the selected game day.
So each game will receive $210 for promoted posts/tweets on Facebook and Twitter.
We will advertise every home football game and select home basketball games. Not all
basketball games will be advertised because there are a lot of basketball games in a
season and the advertising costs would take up most of the budget. Then for Snapchat
budget.
holders. Posters will cost $18 per poster and with eight posters one set will cost $144.
Therefore the posters with schedules will cost $432. Napkin holders we estimated for
$50 per season for a total of $100 for the napkin holders. Flyers will be made for the
budget is $1,500.
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