CONSULTANTS

Objective #3
Increase the overall amount of follows/like by 25% by May 2016.
We discovered in our focus group students did not like that the USD Athletics
Department had multiple pages. The students wanted a page with all the sports content
without having to follow multiple pages. We then found through our social media audit
that the USD Athletic Department did have one social media page that was dedicated to
all the sports and had all the desired content from the students. To achieve the goal of
increase the overall amount of follows/likes we believe it is necessary for the Athletics
Department to delete all the individual sports social media pages and use one page with
all the sports information. By only having one page with all the sports information it will
one account with all the information. To measure this goal we will track the amount of
look at is @SDCoyotes on Twitter and South Dakota Coyotes Athletics on Facebook.
Objective #4
Increase USD student knowledge about the paw points program by 50% by
May 2016.
Currently not many USD students are aware of the paw points program, therefore
the marketing for paw points needs to be improved. The program began in the fall
2014, and the marketing efforts were not strong. By improving the marketing efforts
it will increase the student’s knowledge of the program, thus our goal of increasing
the knowledge by 50% is attainable since it is not well known due to lack of marketing
upon the beginning of the program. To measure this goal is to see if new students
participated, more points are earned by the students, and all the prizes are picked up in
a timely way.
Objective #5
Increase student participation at USD football games by 50% by December
2015.
During football games students just stand in the bleachers and watch the game,
there is no effort to get them involved and keep their energy up. By including activities
that will require student participation it will keep the energy level of the students up
and it will keep students at the game longer. It is important to get students to the game
but it is equally important to make sure they stay until the end of the game and have a
positive experience while attending. Measuring this goal is simple; include at least one
activity for students to engage in per game. It is possible that USD Athletics may want
to write down the names of the students participating to ensure that some students do
not play more than other students.
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