CONSULTANTS

SALES PROMOTION STRATEGY
Our sales promotion strategy will focus on USD students, and will be held mainly
through the campus. Our goal for this campaign is to increase attendance to games,
and we believe the best way to do this is to increase awareness as well as excitement
about the games. We are going to target our sales promotions toward USD students for
interaction. However we are going to keep the promotional items open so that others
way participate as well.
Sales Competitions
There will be at least one competition before every major athletic event that will
which students, professors, and others can participate. It is important to have some
student athletes participate as well, because it will only strengthen the relation to sports
for the students. The games must grab enough attention to draw a crowd, such as noise
or use of items. Students who participate can win some prize like a gift card or device.
1. Basketball in the MUC
Volunteer or chosen students can go to the MUC to participate in an activity that mirrors
basketball. There will be a small basketball hoops set up, and there will be a barrier
so that there is distance between it and the students. Each hoop will be at a different
basketballs into the nets to score. There can be prizes labeled on each hoop, or mystery
prizes. This can improve interaction, especially if the ones in charge of announcing the
game are one or two of the basketball players.
2. Penny Wars
Students will go to the MUC where nominated professor’s each have a jar with their
name/photo on them. Students will put pennies into the professor’s jar of their choosing.
to participate in an event. This could be getting a pie in the face or having the football
team pour Gatorade on them. The meaning of this is to promote a fun activity that will
3. Show us Your Spirit Contest
USD athletics can hold a “spirit” contest in the MUC or outside in a busy area. The
student who comes dressed in the greatest amount of school attire or appearance will
receive something of value to students. This can be turned comical if athletes participate
to get the events started; they can dress extremely outwardly to gain the attention of
students.
4. Hunt Charlie
Charlie the coyote will hide somewhere on campus, and students will receive clues as to
where he is. This could be through email or social media (Snapchat). The student who
for food in the MUC. This is an interesting way for students to be involved with athletics
through social media. The clues could be funny pictures and draw attention for students. 59