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Appendix B<br />
Focus Group Topics/Questions<br />
1. What types of games have you attended this year? How many?<br />
2. What is your favorite part of the game? What kind of game day entertainment did you<br />
enjoy?<br />
3. Did you attend the tailgate this year? What did you think?<br />
4. If you went to the tailgate, did you go to the game?<br />
5. Would you go to basketball games if there was a tailgate?<br />
6. What prevented you from attending?<br />
7. Would you attend football or basketball games if you knew that after attending 3<br />
games you could win a free prize?<br />
8. Did you like how the football tickets were distributed this year? How would you like to<br />
receive your tickets?<br />
9. What would you want to change about the game day experience?<br />
10. If there were half-time/time-out games/activities for the students to engage in<br />
would you go?<br />
11. What do you think about fan game-day pictures being shared on the dome board?<br />
a.What do you think is the best media to share these pictures?<br />
12. What types of prizes would entice you to go to games? Stay until the end?<br />
a.Noisemakers?<br />
b. T-shirts?<br />
c. Coupons/gift cards<br />
13. Would Charlie the Coyote engaging more with the crowd increase the game-day<br />
experience for you?<br />
14. Would themed game-days change your feeling or experience at the games?<br />
15. Any other thoughts on how to improve game-day attendance?<br />
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