CONSULTANTS

Media Classes
We selected social media sites because it is a simple way for new students to obtain
information pertaining to game days. Social media sites also allow for the Athletic
Department to engage in conversation with the students and when a consumer can
engage with a company they are more likely to support the company. Since we want to
gain attendance, by gaining the support of the student and by educating the student
about the game day information the student will be more likely to attend a game. In
addition to educating students about games we will also use these platforms to promote
paw points. We will inform students of basic information about paw points, which games
they will receive paw points, and when to pick up their prizes.
The other media class we selected was mobile apps, but we are focusing
on Snapchat. Snapchat is a very popular app therefore we believe freshman and
sophomores will have it on their phones and will be willing to add USD Athletics’ on
Snapchat. Snapchat allows users to upload a “snap story” for all their friends to see. The
posts we believe the Athletics Department should upload on Snapchat are reminder for
game days and times, behind the scenes videos and photos, photos and videos of fans
on game days, features of student athletes, and more. Snapchat allows us to then see
how many people have viewed the story, so we know whether or not people are viewing
the content we post. In addition Snapchat will allow the students to send in their own
game day photos to the account. When students send their own photos to the Snapchat
account it will allow us to take screenshots of the photos and then display the photos on
the display board in the Dome. If students are aware their photos can make it onto the
board they will be willing to send photos to the Snapchat account.
napkin holders. We wanted to utilize posters so students will see the football and
basketball schedule every day. The posters will be placed in the dormitories and in
the Muenster University Center (MUC). The napkin holders purpose is the same as the
posters. It will feature the football and basketball schedules when it is the appropriate
season. The posters and napkin holders will be a constant reminder to students of the
Department will hold on campus.
Media Mix
We selected social media pages as one of our medias because it is a simple way
for students to interact with the Athletics’ Department and students tend to be online
so they will be more willing to follow/like a USD Athletic Department social media page.
Especially when targeting freshman and sophomores they are more likely to follow USD
pages because they are new and want to stay up to date with activities and games that
occur during the year. We selected Snapchat because of how simple it is to use and the
rise in popularity of the app. There are more smartphones on campus and therefore
we believe that most students with smartphones have Snapchat and will be willing to
add the Athletic Department on Snapchat. The unique aspect of Snapchat is the user
are choosing the view our content. In addition when a student views the photo/video
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