201504 CM April
THE CICM JOURNAL FOR CONSUMER AND COMMERCIAL CREDIT PROFESSIONALS
THE CICM JOURNAL FOR CONSUMER AND COMMERCIAL CREDIT PROFESSIONALS
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EDUCATION<br />
From the left: Philip King and Ian O'Doherty.<br />
CI<strong>CM</strong> CORPORATE<br />
MEMBERSHIP – A TRUMP<br />
CARD FOR MBNA<br />
<br />
FOLLOWING a period of uncertainty,<br />
MBNA turned to focus on growth<br />
and sought to invest in boosting<br />
the capability of its employees and<br />
retaining the best talent.<br />
The company had developed a<br />
programme called ‘Xplore’ based on the<br />
concept that explorers thrive on adapting<br />
and being accountable for their actions<br />
in uncertain territory. They focused on<br />
development rather than promotion and<br />
used strong imagery and language to<br />
engage staff in shaping and influencing<br />
the business. They created a portal using<br />
SharePoint with zones for engagementrelated<br />
activities, leadership development,<br />
performance appraisals and development<br />
plans.<br />
However, MBNA also needed highly<br />
specialised credit risk training to motivate<br />
and engage their risk team and encourage<br />
a broader perspective. They had already<br />
established a tailored Masters degree<br />
programme at a local university with a limited<br />
number of places.<br />
The solution<br />
Corporate Membership with the Chartered<br />
Institute of Credit Management (CI<strong>CM</strong>)<br />
enabled MBNA to offer a compelling learning<br />
and development proposition to its whole<br />
credit risk team. Many are now Corporate<br />
Affiliate members of CI<strong>CM</strong>, giving access<br />
to a range of training, qualifications and a<br />
jointly branded monthly e-newsletter. As<br />
a Corporate Member, MBNA has regular<br />
support from a CI<strong>CM</strong> education specialist<br />
to help find the most appropriate learning<br />
and development activities, tailor training<br />
programmes, set up qualification courses,<br />
promote initiatives and co-ordinate<br />
relevant content for the popular ‘eBuzz’<br />
newsletters.<br />
As a further commitment to best practice,<br />
MBNA combined its Corporate Membership<br />
programme with the Chartered Institute<br />
of Credit Management Quality (CI<strong>CM</strong>Q)<br />
accreditation, with the aim of gaining<br />
recognition as a CI<strong>CM</strong> Centre of Excellence.<br />
Commenting on the value of the<br />
arrangement, Debbie Tuckwood, CI<strong>CM</strong><br />
Director of Learning and Development<br />
explains: “Any significant initiative requires<br />
regular support and drive to ensure success.<br />
CI<strong>CM</strong> understands the challenges of setting<br />
up and maintaining high quality, tailored<br />
learning programmes and our Corporate<br />
Membership arrangements build in regular<br />
catch-up meetings with CI<strong>CM</strong> account<br />
managers and education specialists. The<br />
package also includes a range of discounts<br />
and flexible payment and administration<br />
arrangements to make development options<br />
for large teams more practicable and cost<br />
effective.’<br />
The outcome<br />
During a period of uncertainty, MBNA has<br />
achieved remarkable success in building<br />
employee engagement. The response from<br />
staff has been overwhelming – all CI<strong>CM</strong><br />
programmes have been oversubscribed with<br />
employees opting for both Masterclasses<br />
and qualification programmes. To harness<br />
54 <strong>April</strong> 2015 www.cicm.com The recognised standard in credit management
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