2012 Annual Report & Financial Statements - UBA Plc

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Review of Group Strategy continued …
GUIDED BY MISSION
The essence of the Bank’s legacy is also fully demonstrated in our mission statement that guides our interactions with our stakeholders.
Become an industry
enabler in Africa
Our Mission
To be a role model for African businesses by
creating superior value for all our stakeholders,
abiding by the utmost professional and
ethical standards and building
an enduring institution
Reinforce institutional
framework
Entrench corporate
social responsibility
Project Alpha: UBA’s 2013 – 2015 Medium Term Plan
Looking ahead, our thrust for 2013 – 2015 is designed to deliver strong growth by adopting an aggressive approach to market, tagged Project
Alpha, with focus on driving deposit growth, improved cross selling and value chain banking through enhanced synergies across the Group.
In line with Project Alpha, the Bank intends to attain the following milestones:
– attain market leadership across all parameters by 2015;
– improve deposit growth and profitability to attain Top 3 industry position in 2013; and
– achieve 100% customer account growth in 2013.
To deliver on these aggressive corporate objectives, the Bank has earmarked a selection of strategic initiatives to be fully implemented over the
plan period.
Business Model Review
UBA has adopted a monoline commercial banking business model having divested its interests in the non-commercial banking businesses in
line with CBNs’ new guidelines for commercial banks in Nigeria.
This monoline commercial banking business model involves UBA Plc remaining the parent company for all its commercial banking activities
in Nigeria, Africa and the rest of the world. It will also be the parent company for UBA Pension Custodian Limited, UBA Capital (UK) and UBA FX
Mart Limited.
Annual Report 2012