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F REIGN TRADE - 中国国际贸易促进委员会

F REIGN TRADE - 中国国际贸易促进委员会

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TRANSPORTATION<br />

More Choices for<br />

Online Consumers<br />

in China<br />

By Audrey Guo<br />

On January 5, 2013, Singapore<br />

Airlines and Ctrip.<br />

com agreed to leverage<br />

their respective strengths<br />

to offer Chinese online consumers<br />

more choices and greater value in international<br />

travel. The two companies<br />

will seek opportunities to develop new<br />

overseas destinations, create focused<br />

marketing campaigns and tailor exciting<br />

new products to meet the rapidly<br />

evolving demand of Chinese online<br />

consumers.<br />

These actions will help introduce<br />

China’s rapidly expanding pool of online<br />

shoppers to the Singapore Airlines<br />

Group network of 97 international<br />

destinations, as well as its world class<br />

travel products and services. Chinese<br />

online consumers will further benefit<br />

from the gradual introduction of exciting<br />

new destinations that will stem<br />

from these developments, including<br />

those offered by Singapore Airlines’<br />

regional wing, SilkAir.<br />

Chia Chow Hwee General Manager<br />

in China of Singaport Airlines<br />

said:“Singapore Airlines has been<br />

committed to the Chinese market for<br />

27 years and we are constantly looking<br />

for new ways to serve our customers<br />

better. With Ctrip, China’s largest online<br />

travel platform, we will be able to<br />

offer Chinese online consumers even<br />

more choices and value for international<br />

air travel. We will also be able<br />

to provide the online public with more<br />

options for premium travel from China<br />

to new and exciting destinations in our<br />

network, offering a top-rate, service<br />

oriented travel experience.”<br />

Vice President and General Manager<br />

of Ticketing of Ctrip.com Li Xiaoping<br />

said, “Ctrip is committed to providing<br />

innovative travel products and services to<br />

over 60 million registered members, with<br />

the Perfecting Service initiatives. We are<br />

happy and excited to offer our customers<br />

greater international travel options with<br />

one of the most respected and innovative<br />

airlines in the world.”<br />

Mr. Li added, “Along with wellreputed<br />

and high-quality signature<br />

products, Singapore Airlines’ renowned<br />

service standards fit well with<br />

Ctrip’s strong commitment to Perfecting<br />

Service. Due to the rapid growth<br />

and maturity of the travel market, we<br />

expect Chinese consumers to place<br />

greater emphasis on service standards,<br />

quality product choices and value. We<br />

will now be in a better position to meet<br />

these rising aspirations and demands.”<br />

Singapore Airlines and Ctrip.com<br />

will introduce a wide variety of quality<br />

online travel products, offering Chinese<br />

online consumers more choices and a<br />

greater value in international travel.<br />

Singapore Airlines operates a<br />

modern passenger fleet of more than<br />

100 aircraft and its network, including<br />

Singapore Airlines Cargo and SilkAir<br />

destinations, covering a total of 105<br />

destinations in 39 countries. In September<br />

2012, Singapore Airlines announced<br />

a series of investment plans to<br />

upgrade its cabin products and services<br />

with the intention of enhancing the<br />

travel experience for its customers. In<br />

addition, over the next five years, Singapore<br />

Airlines will invest more than<br />

SGD20 million to refine its SilverKris<br />

Lounges.<br />

As China’s leading travel service<br />

enterprise, Ctrip provides over<br />

60 million registered members with<br />

comprehensive services including hotel<br />

reservations, flight ticketing, packaged<br />

tours and corporate travel management.<br />

In addition, both business and leisure<br />

travelers who hold Ctrip memberships<br />

enjoy access to travel information and<br />

special discounts from preferred businesses<br />

throughout China.<br />

39

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