You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
TRANSPORTATION<br />
More Choices for<br />
Online Consumers<br />
in China<br />
By Audrey Guo<br />
On January 5, 2013, Singapore<br />
Airlines and Ctrip.<br />
com agreed to leverage<br />
their respective strengths<br />
to offer Chinese online consumers<br />
more choices and greater value in international<br />
travel. The two companies<br />
will seek opportunities to develop new<br />
overseas destinations, create focused<br />
marketing campaigns and tailor exciting<br />
new products to meet the rapidly<br />
evolving demand of Chinese online<br />
consumers.<br />
These actions will help introduce<br />
China’s rapidly expanding pool of online<br />
shoppers to the Singapore Airlines<br />
Group network of 97 international<br />
destinations, as well as its world class<br />
travel products and services. Chinese<br />
online consumers will further benefit<br />
from the gradual introduction of exciting<br />
new destinations that will stem<br />
from these developments, including<br />
those offered by Singapore Airlines’<br />
regional wing, SilkAir.<br />
Chia Chow Hwee General Manager<br />
in China of Singaport Airlines<br />
said:“Singapore Airlines has been<br />
committed to the Chinese market for<br />
27 years and we are constantly looking<br />
for new ways to serve our customers<br />
better. With Ctrip, China’s largest online<br />
travel platform, we will be able to<br />
offer Chinese online consumers even<br />
more choices and value for international<br />
air travel. We will also be able<br />
to provide the online public with more<br />
options for premium travel from China<br />
to new and exciting destinations in our<br />
network, offering a top-rate, service<br />
oriented travel experience.”<br />
Vice President and General Manager<br />
of Ticketing of Ctrip.com Li Xiaoping<br />
said, “Ctrip is committed to providing<br />
innovative travel products and services to<br />
over 60 million registered members, with<br />
the Perfecting Service initiatives. We are<br />
happy and excited to offer our customers<br />
greater international travel options with<br />
one of the most respected and innovative<br />
airlines in the world.”<br />
Mr. Li added, “Along with wellreputed<br />
and high-quality signature<br />
products, Singapore Airlines’ renowned<br />
service standards fit well with<br />
Ctrip’s strong commitment to Perfecting<br />
Service. Due to the rapid growth<br />
and maturity of the travel market, we<br />
expect Chinese consumers to place<br />
greater emphasis on service standards,<br />
quality product choices and value. We<br />
will now be in a better position to meet<br />
these rising aspirations and demands.”<br />
Singapore Airlines and Ctrip.com<br />
will introduce a wide variety of quality<br />
online travel products, offering Chinese<br />
online consumers more choices and a<br />
greater value in international travel.<br />
Singapore Airlines operates a<br />
modern passenger fleet of more than<br />
100 aircraft and its network, including<br />
Singapore Airlines Cargo and SilkAir<br />
destinations, covering a total of 105<br />
destinations in 39 countries. In September<br />
2012, Singapore Airlines announced<br />
a series of investment plans to<br />
upgrade its cabin products and services<br />
with the intention of enhancing the<br />
travel experience for its customers. In<br />
addition, over the next five years, Singapore<br />
Airlines will invest more than<br />
SGD20 million to refine its SilverKris<br />
Lounges.<br />
As China’s leading travel service<br />
enterprise, Ctrip provides over<br />
60 million registered members with<br />
comprehensive services including hotel<br />
reservations, flight ticketing, packaged<br />
tours and corporate travel management.<br />
In addition, both business and leisure<br />
travelers who hold Ctrip memberships<br />
enjoy access to travel information and<br />
special discounts from preferred businesses<br />
throughout China.<br />
39