F REIGN TRADE - 中国国际贸易促进委员会

Building a “Golden” Card for
Bombardier by “Sincerity”
—Story of Mr. Zhang Jianwei, President and Chief Country Representative of Bombardier China
By Echo Zhao
By whatever means people
would take when travel in
China, they may easily find
a Bombardier product: from
APM (Automated People Mover) at the
airport to INNOVIA ART (Advanced
Rapid Transit) 200 heading for downtown
in Beijing, from metro cars in cities
to VHS (Very High Speed) trains and
high-altitude trains or airplanes connecting
cities. These are just part of the
tremendous successes for Bombardier
business in China, while all is closely
linked with Zhang Jianwei, President
and Chief Country Representative of
Bombardier China. In his pursuit of
72
these achievements, the sincerity and
geniality from the bottom of Zhang’s
heart is the sharp weapon for his success.
As he quite often says, “Just like a seed, a
person should take root, then germinate
and come into bloom till bear fruit from
where you were planted”. To some extent,
from the meaning of this sentence
this could summarize the development
route of both himself and the business of
Bombardier in China.
Success is the award of paying
efforts over years
“When heaven is about to confer
a great office on any man, it first
exercises his mind and heart with suffering,
and his sinews and bones with
toil. It exposes his body to hunger, and
subjects him to extreme poverty. It
confounds his undertaking.” This pearl
of ancient Chinese wisdom (Mencius,
circa 370BC) is a saying that motivates
Zhang most of all, as it vividly depicts
what he has experienced in the past.
In 1974, after he finished high
school, Zhang went to a village in
Shandong province with some other
people to heed the call of Chairman
Mao for all educated urban youth to
go and work in rural areas. That year,
he was only 17. As an educated young