F REIGN TRADE - 中国国际贸易促进委员会

customers.
As emissions and noise have become
major factors that cause deterioration
in quality of life in urban areas,
Bombardier has taken the lead as “the
pioneer of environment protection” in
improving rail transportation technologies
and transforming rail transportation
into an ecologically advanced
transportation model.
This has given birth to the PIR-
MOVE system and Bombardier’s highspeed
trains with ECO4 technology to
address the energy efficiency, reliability,
environmental and affordability concerns
of operators.
Trams running through parks,
ancient towns and churches used to be
something so imaginary that such a notion
was only depicted in cartoons. The
advent of the catenary-free PRIMOVE
system empowers trams to go safely
through these places and bring people
from modern cities to ancient towns,
putting people back in touch with ageold
culture.
“Technology transfer” has remained
a sensitive topic in the media
around the world. “In the Western
media, many Western business leaders
claim that they would never transfer
any technology to China, but when
they are sitting in front of the Chinese
government and partners, they talk
a lot about technology transfers. As
a matter of fact, they tell the truth in
neither case,” says Zhang calmly when
touch this subject. “The collaboration
between Bombardier and China has
gone beyond technology transfer. We
develop the technologies and products
most suitable in China market with
Chinese partners, because technology
transfer alone can’t fundamentally improve
the products. The most advanced
train running in high plateaus has been
developed by Bombardier’s joint venture,
BST, in China,” he noted.
In 2003, as soon as the Qinghai-
Tibet railway project was approved,
BST organized experts for field studies
on climate, environment and local
cultures in Tibet. After two years of
investigation, it has collected a mine of
precious information, which in the end
helped it won the bid.
People-centric designs are what
most appeals to passengers taking the
train running on the Qinghai-Tibet
74
railway. “It’s a deluxe train for the public.
Many seasoned travelers choose to
ride this train to go to Tibet, because
for them, it is of itself an experience.
What attracts them is not only the
train, but also the culture behind it,”
said Zhang.
The train was jointly developed
by highly skilled Bombardier staff and
Chinese engineers, and is manufactured
in Qingdao. Technology transfer
alone would never have enabled the
development of such sophisticated and
complex high altitude trains. Only
when both parties treat each other with
sincerity and make concerted efforts to
work together with a win-win approach
can breakthroughs be made.
Moving forward in a meshing
engagement
In the process of gear transmission,
regardless of different sizes, the
driving gear and driven gear have the
same tangential velocity where they are
engaged.
Zhang draws a vivid analogy between
the collaboration of two parties
and the engagement of two gears, and
another between the common interest
and the tangential velocity. “Friction
may arise if the tangential velocity varies;
if there is no common interest, conflicts
will occur,” said Zhang. “In business,
over 50% of the issues are caused by miscommunication
and misunderstandings.
Only when we enhance communication
and put ourselves in the shoes of the
other party, can we find a common interest
and achieve a win-win result.”
To reach for a mutually beneficiary
result, we not only need to protect our
own interests, but more importantly, we
need to look at things from the angle
of the other party. “It’s just like two
vendors selling a particular product.
The first vendor might simply say how
good his product is, but the second one
recommends the product most suitable
for the needs of the customer. The customer
will naturally select the second
one,” said Zhang, who, like the second