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Chinese Millionaires<br />
Stay Hungry for<br />
French Luxury<br />
Goods<br />
By Audrey Guo<br />
According to the Hurun<br />
Research Institute, the<br />
Hurun Report Chinese<br />
Luxury Consumer Survey<br />
2013 was released on January 15,<br />
2013. The survey reveals the lifestyle<br />
and brand preferences of China’s<br />
wealthy consumers, and is intended<br />
to provide a holistic understanding<br />
of the spending habits and lifestyle<br />
changes of this burgeoning, influential<br />
and ever-changing consumer<br />
class. This year the survey included<br />
questions for the first time on the<br />
“happiness index” of these wealthy<br />
consumers.<br />
The Survey also ranks the brand<br />
preferences of the Chinese luxury<br />
consumers, which are presented at<br />
the annual Hurun Best of the Best<br />
Awards today. 2013 is the ninth year<br />
of the Hurun Report Chinese Luxury<br />
Consumer Survey and Hurun<br />
Best of the Best Awards.<br />
Table 1: Best Brand for Gifting by Men<br />
Brand % Key Gifting Category Country<br />
1 Louis Vuitton 13.9 Accessories France<br />
2 Apple 8.9 Electronics US<br />
3 Hermès 7.2 Accessories France<br />
4 Chanel 6.7<br />
Apparel, Accessories,<br />
Perfumes<br />
France<br />
5 Cartier 5.6 Jewelry, Watches France<br />
6 Gucci 5.0 Accessories Italy<br />
7 Montblanc 4.9 Pens, Accessories Germany<br />
8 Dior 3.9 Accessories France<br />
9 Burberry 3.3 Apparel, Accessories UK<br />
10<br />
Château Lafite<br />
Rothschild<br />
3.0 Alcohol France<br />
11 Armani 2.9 Apparel, Accessories Italy<br />
12 Prada 2.8 Apparel, Accessories Italy<br />
13 Moutai 2.2 Alcohol China<br />
14 Tiffany & Co 1.9 Jewelry US<br />
15 Longines 1.7 Watches Switzerland<br />
Source: Hurun Chinese Luxury Consumer Survey 2013<br />
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