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178 ON WRITING WELL<br />

acquiesce in the process of being pumped up and dried out.<br />

Preoccupied with their high technology, they forget that some of<br />

the most powerful tools they possess—for good and for bad—<br />

are words.<br />

If you work for an instituti<strong>on</strong>, whatever your job, whatever<br />

your level, be yourself when you write. You will stand out as a<br />

real pers<strong>on</strong> am<strong>on</strong>g the robots, and your example might even<br />

persuade Thomas Bell to write his own stuff.

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