Generation 5000 - Miele

CHINA UND MIELE
that harken back to the Portuguese
colonial era, among
them old villas surrounded by
park-like grounds at the very
finest locations. Parts of the
historic city centre have already
been restored. A fascinating
mixture of South European
fl air and Asian bustle
awaits visitors to the luxurious
shopping districts and
narrow alleyways.
The One Central housing
estate numbers among the
most ambitious new construction
projects in this city of
close to 600,000 inhabitants.
At a prime location along
manmade Nam Van Lake, 768
10 // Miele The Magazine
housing units are planned that
will contain fl ats with up to
two bedrooms and larger units
with up to four bedrooms.
Miele will equip all 768 apartments
with between six and
seven built-in appliances. To
ensure that no mistakes are
made in either the planning or
construction phase, Miele has
hired its own supervisors.
They work in close cooperation
with construction managers
and ensure that the
water and electrical connections
are laid correctly – a
service that will guarantee
optimal operating safety of all
appliances.
Employees and 250
guests will long remember
October 31,
2007 as the date of the 10 th
Anniversary Ball hosted by
Miele Hong Kong: the extravagant
fashion show, dance interludes
by prominent persons,
and perhaps even more
the memories and viewpoints
communicated by the Miele
crew. Carsten Nittke, Carmen
Ho and Kenny Lam shared
their personal experience of
Miele’s successful ascent to
top brand. The key to success:
Only those companies that
set and help shape trends
stand a chance.
The Grand Lisboa
is a local casino in
Macau.
Old Macau
has southern
European fl air.
This applies equally to
cooking. What was once the
preserve of housemaids is fast
becoming an activity enjoyed
by increasing numbers of
people with their friends.
“Customers do more cooking
at home and they are very interested
in healthy issues”,
reports Charmaine Cheung,
executive chef in a Citysuper
department store. Charmaine
offers cooking courses to visitors
to the gourmet foods section
of the chain a number of
times a week. Most customers
book more than one of the
courses that owe part of their
popularity to the fact that tra-
Beijing
Hong-Kong
Macau
Shanghai
Hangzhou
ditional recipes are prepared
quite simply in a Miele steam
oven, Charmaine explains.
The subsidiary is satisfying
the desire for healthier
living with a new campaign:
“The HealthyHome by Miele”.
A brochure explains different
topics, among them how to
get allergies under better control
via the careful selection of
the right household appliances.
New presentation modules
of washing machines,
tumbler dryers and vacuum
cleaner models for specific
target groups in local retailers
support the campaign.