Generation 5000 - Miele
Generation 5000 - Miele
Generation 5000 - Miele
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The giant cake in honour of<br />
Archbishop Tutu’s 75th<br />
birthday was created at the<br />
<strong>Miele</strong> showroom.<br />
This was the only moment that<br />
harkened back to the past however:<br />
<strong>Miele</strong> South Africa enjoys a<br />
reputation as a young and future oriented<br />
company.<br />
The <strong>Miele</strong> Gallery of Fine Living, for<br />
example, more than lives up to its name.<br />
In 2004 the subsidiary moved into its new<br />
headquarters in Bryanston, Johannesburg.<br />
Since then, the showroom has been drawing<br />
increasingly large crowds. The events<br />
held there always have one simple motto:<br />
good taste.<br />
This also applied to the huge birthday<br />
cake created for Archbishop Desmond<br />
Brand-name manufacturers<br />
enjoy using the Gallery’s<br />
kitchen to present their<br />
products.<br />
Numerous events mark anniversary in South Africa<br />
25 years<br />
on the Cape<br />
The oldest washing machine found in South Africa has<br />
been around for 57 years. This is the surprising result of a<br />
contest made public via radio and news paper by <strong>Miele</strong>’s<br />
South African subsidiary in honour of its 25th anniversary.<br />
Tutu’s 75th birthday by the best pastry<br />
chefs the country has to offer. Nobel peace<br />
prize winner Tutu – lovingly referred to as<br />
“the Arch” by his people – is one of the<br />
country’s most respected citizens. It was<br />
truly an honour for <strong>Miele</strong> to be able to<br />
offer the <strong>Miele</strong> Gallery as an ideal space<br />
to create this exceptional cake.<br />
In addition to a series of photo shootings<br />
for magazines, cookbooks and TV<br />
adverts, the exclusive ambiance provided<br />
by the <strong>Miele</strong> Gallery is perfectly suited to<br />
cross marketing activities: Unilever’s food<br />
division presented its new spice series<br />
here, Bentley South Africa has invited<br />
customers to cooking events in the gallery<br />
and potential customers of the Engel and<br />
Volkers Real Estate development company<br />
were impressed by the versatility<br />
offered by <strong>Miele</strong> appliances at evening<br />
dinner events. Last but not least, the subsidiary<br />
called attention to itself by offering<br />
a wine trophy to the best vineyard. Wine<br />
coolers have been shown at diverse wine<br />
exhibitions throughout the country.<br />
<strong>Miele</strong>, Bentley and<br />
traditional Zulu dances<br />
go well together in<br />
South Africa.<br />
<strong>Miele</strong> The Magazine // 17<br />
SOUTH AFRICA
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