Generation 5000 - Miele

FOCUS
German-French
connection
An honour for the city, a pleasure for guests: Star chef
Alain Ducasse accepted an invitation from Dr. Reinhard
Zinkann to come to Gütersloh and enter himself in the
city’s Golden Book this past December. Ducasse is the only
cook the world over to ever have been granted the highest
Michelin Guide rating for three of his restaurants simultaneously.
The star chef has also had a good relationship with Miele
for a number of years now. He was present, for example, when
a new steam oven was presented in the Paris Showroom in 2002.
At the time he stated: “I have worked with Miele appliances and
fi nd them quite close to perfect.” This time Ducasse accepted
Reinhard Zinkann’s hospitality in Gütersloh after the two men
met in Paris a few months earlier. Following a visit with the
mayor, the inoffi cial part of the trip commenced behind closed
doors: Alain Ducasse cooked alongside German star chefs
Thomas Bühner and Tim Raue at Villa Zinkann.
Miele The Magazine 2008
Publisher:
Miele & Cie. KG
P.O. Box
D-33325 Gütersloh
Telephone: 00 49 (0)5241 89-1951-59
Telefax: 00 49 (0)52 41 89-19 50
http://www.miele.de
E-Mail: presse@miele.de
Overall responsibility:
Theodor Siepert
Chief editor:
Michael Prempert
Reporters:
Reinhild Portmann, Anke Schläger,
Ursula Wilms
Photos:
Cyber-Port Limited, Glöggler, Haselhoff,
Kaiserwerft GmbH, Laible, Miele,
Studio Casa, Sun Hung Kai Properties, Wotke,
Wuppertaler Stadtwerke AG
Editorial archive:
Dietlind Bökenhans, Heiko Johannpeter
Support subsidiaries:
Julia Löhr
Editorial secretaries:
Wencke Ellermann, Helga Möckel
Layout / Production:
Büro für Grafi sche Gestaltung – Kerstin Schröder,
Christian Ring, Frank Rothe
Printing:
Druckerei und Verlag Hermann Bösmann GmbH
Paper bleached without the use of chlorine.
54 // Miele The Magazine
Miele aspiring
to new heights
Nothing against laundry care; it
just smells better in the kitchen”
– is how the dpa, Germany’s
largest press agency, quoted Miele Managing
Director Horst Schübel in an interview
at the beginning of 2008.
Schübel was talking about his conviction
that the new built-in appliances from
the Generation 5000 series will contribute
considerably to an anticipated growth
in sales. Miele’s managing director declined
to give a detailed prognosis, though
he did reveal this much: Miele plans to
move considerably beyond the current
sales threshold of three billion euros in
2009.
Should this come to fruition, then
Miele will have again grown faster than
the market itself, for which only moderate
growth has been predicted. The dpa
reported that Miele has invested a total
of around 51 billion euros in research,
development and new production facilities
for the Generation 5000. This report
published in numerous magazines and
Alain Ducasse – shown here with wife Gwenäelle,
Dr. Reinhard Zinkann and Mayor Maria Unger ( r.) –
immortalised himself in the Golden Book of Gütersloh.
Managing Director
Horst Schübel is well
satisfi ed with Miele’s
prognosis for growth.
daily newspapers, added a few more facts
as well: Miele earns almost three-fourths
of its total income outside of Germany.
World-wide the company employs more
than 16,100 people.