Generation 5000 - Miele

Dear Reader
In the previous fi scal year with a turnover
record of 2.74 billion euros, Miele
achieved the highest sales in the history
of the company. One key factor was the
consistent expansion of world-wide mar-
keting structures. Miele has grown or-
ganically under its own steam over its
109-year history. The fi nancial independ-
ence of our family-owned company has
been a true strength in this process. It
enables us to both think and act over the
long-term by developing new products
and opening new markets. Miele contin-
ues to aspire to new heights. And we will
maintain our independence as we grow.
India and South America show great
potential for new subsidiaries. The Baltic
States, Chile, China and New Zealand
already feature on Miele’s map of the
world. Subsidiaries in these countries
ensure that we offer customers the best
possible service. A comparatively young,
but in some markets key, fi eld of opera-
tion is the real estate market. Miele
household appliances are an essential
part of equipment in exclusive construc-
tion projects around the globe – even
before the new owner has moved in.
Read about fascinating projects in
China, Canada, Sweden and Chile in
this issue.
Our products are a solid, tangible
guarantee for the success of our company,
or more accurately: the quality, the de-
sign and the technology that goes into
them. Conversations with trade partners
over the last few months have confi rmed:
The Generation 5000 built-in appliance
series will captivate the minds of cookery
fans from all over the world. Nothing else
on the market today compares to our
new 90-centimetre ovens. The Moisture
Plus feature in ovens not only provides
the best climate for baking and roasting,
it also supplies an excellent sales pitch…
choose your favourite yourself !
Miele The Magazine // 3
EDITORIAL