Generation 5000 - Miele

The ribbon-cutting on June 19th was celebrated
with two prominent guests: Dr. Reinhard
Zinkann and Dr. Markus Miele. Dr. Zinkann
marked the opening as, “a milestone in the U.S. and
around the world.” Dr. Miele stated that, “the showroom
is a symbol for the quality of Miele products
and the passion consumers have for them.” Nick Ord,
President and CEO of Miele’s U.S. subsidiary,
commented that the Gallery “will further Miele’s
business goals and serve to strengthen the brand’s
relationship with the builder/developer and design
communities.” He described the marketing concept
behind the 3,000-square-foot design center as, “an
experience that fi lls the senses and spoils the visitor
with comfort.”
The fundamental idea for the loft concept was to
present individual Miele appliances in stylized everyday
situations. As visitors walk along the centerline
of the showroom, they experience the full range of
Miele products as they pass from one area to the next
including the coffee café and lounge, fl oorcare center,
walk-in laundry wardrobe and live kitchen. In
order to create a smooth transition from inside to
outside, a vast window wall was integrated into the
design concept. As it infuses the Gallery with natural
light, the café bar offers guests a spectacular view of
Manhattan while they enjoy espresso or coffee from
the nearby coffee systems.
The number of materials used in the design is
purposely limited, choosing instead to allow lighting
to provide the main color scheme. The illuminated
“THE SHOWROOM IS A SYMBOL
FOR THE QUALITY OF MIELE
PRODUCTS AND THE PASSION
CONSUMERS HAVE FOR THEM.”
Laundry care can
be an experience
for the senses.
Nick Ord and his guests
enjoyed the opening of the
Manhattan Gallery.
Miele logo on a ruby red wall invites guests into the
entry and reception area. Suspended above the
coffee lounge is a dramatic light cloud that calmly
alters its color, refl ecting on the soft white surfaces
throughout the showroom. Showroom Manager
Jennifer Goren noted, “As the mood lighting transitions,
you feel the warmth running through you.”
Goren further commented that, “our showroom
neighbors wander in to the showroom throughout
the day to escape and relax in the sublime ambiance
created in the Miele Gallery.”
As visitors continue their tour, lighting is used to
set the mood in the walk-in wardrobe with the use
of rear-lit elements. At the end of the showroom, the
changes in lighting colors are repeated in the live
kitchen through the use of strips that illuminate the
various niches. The speed the colored lighting changes
can be varied using a remote control module in
order to set a pace fi tting to any event. It is also possible
to stop the light change and set only one lighting
color.
Design professionals and consumers are welcome
to visit the showroom from 9:00 am to 5:00 pm
(Monday through Friday) in the Architects &
Designers Building, 150 East 58th Street (between
Lexington & 3rd), 9th Floor, Suite 951. The showroom
will host live cooking demonstrations where
guests learn more about Miele products and afterwards
enjoy the delicious results. The showroom is
also available as a venue for design-related, cooking
and team-building events.
Miele The Magazine // 19
USA