Generation 5000 - Miele

Promotional event impresses dealers and customers
World of care
in Greece
“Gala Grande” has helped Miele earn a reputation as the
specialist for gentle laundry care in Greece. The campaign
featured the Gala Grande W 3000 and T 8000 special
models and the B 895 rotary ironer.
The message – that only
Miele offers complete
solutions for washing,
drying and ironing straight
from one manufacturer – was
well received by trade partners
who set aside individual
sales areas for the entire range.
The Miele service certifi cate
provided additional incentive
for dealers and customers. It
guarantees ten years of service
on all three appliances.
The ten-day presentation
at the Mall, Athens’s largest
shopping mall, was a highlight
of the country-wide campaign,
where all three appliances
were hard at work in
full view of the general public.
Visitors to the Mall could experience
for themselves how
quietly a Miele washing ma-
chine operates and how wonderfully
soft towels emerge
from the dryer. Shoppers were
particularly impressed by the
simple operation of the rotary
ironer and the time savings it
offers. Around 30,000 people
come to the Mall to shop on
an average weekday, and this
number more than doubles on
Saturdays. The “Gala Grande”
was the logical further development
of a marketing strategy
the company has pursued
in Greece for years. Here the
focus of the information provided
is less on the individual
features of each product and
more on their usefulness to
customers. Or expressed another
way: When it comes to
gentle care for clothes, Miele
is the one who knows!
The perfect laundry care trio
storms the charts in stores all
over Greece.
Miele Hellas celebrated
the introduction of SAP company
software with guests.
SAP comes to Hellas
“Make Miele One” was the motto for a
gala evening event celebrated with guests
and employees by the Greek subsidiary
last September. The introduction of SAP
software provided the occasion. Greece
now numbers among the fi rst subsidiaries
to use the German manufacturer’s
company software. A unifi ed company
software platform enhances the exchange
of data and information within
Miele. “This is an important step for
us because we will be able to simplify
processes and increase the efficiency
of many procedures”, reports Vassilis
Georgopoulos, general manager of Miele
Greece.
After a tour of the redesigned showroom
and a gala dinner, another surprise
was in store for Miele Hellas’ guests the
next morning. Perfect cruising weather
meant a trip to Aigina Island. Afterwards
participants agreed across the board that
this time together gave them new energy
and enthusiasm to face the challenges
ahead.
Miele The Magazine // 33
GREECE