Generation 5000 - Miele

Exemplary design
times twelve
Not yet available everywhere and
already award-winning: The new
Generation 5000 started off the
year with a bang when eight models were
awarded the coveted iF product design
award by the renowned International Forum
Design in Hanover. The “simplicity
and minimalism of the products” was an
important criteria for the jury, who also
noted exceptional quality in materials,
manufacturing, function and operation
along with ergonomics and safety. The iF
product design award was also given
to three Miele refrigeration appliances
and a washing machine. The models to
receive awards were: H 5681 B oven,
H 5981 BP oven, CS 1000 CombiSet
cooker, DGC 5080 combination steam
cooker, DG 5080 steam cooker, DG 3460
steam cooker, DA 5000 D cooker hood,
CVA 5065 coffee maker, K 9557 iD refrigerator,
KFN 9755 fridge-freezer,
MasterCool refrigerators and W 4800 /
W 4840 washing machine.
Managers choose Miele
Miele numbers among the companies with
the best reputations in Germany according
to the respected “Manager Magazin”. This
was the result of their Image Profile Study 2008
which asked 2,500 top managers of German companies
to assess the popularity and reputation of a total
of 152 companies from ten branches. Miele followed
Porsche, BMW, Audi, Adidas and Google to take
sixth place in the overall rankings. This is the best
placement the maker of household appliances from
Gütersloh has achieved since the Image Profi le survey
began in 1986. In the survey from September to
mid-October 2007, top managers evaluated more
than just the overall reputation of a company. They
also offered their opinions about product and appliance
quality. Here Miele followed three automobile
manufacturers, Porsche, Audi and BMW, to take
fourth place.
The H 5681 B oven
and the CVA 5065
automatic coffee
maker are recipients
of the popular iF
product design award.
Five ‘red dot’
awards received
Five Miele products/series
have now been
awarded the coveted
‘red dot’ by the Design Centre
in North Rhine-Westfalia,
Germany. The ‘red dot’ award
for superb design quality went
to washing machine and tumble
dryer series W 4800 /
W 4840, T 9800 / T 9820 and
to wine storage and conditioning
units KWL 4912 SG ed
and KWT 4974 SG ed. The
highlight among the prize
winners is a stainless-steel
fridge-freezer which also won
the ‘best of the best’ award for
highest design quality.
In the latest competition
the ‘best of the best’ prize was
only awarded 43 times – from
among more than 2500 entries.
One of these prizes went
to the KFN 8998 SE ed fridgefreezer.
The jury was especially
impressed by this model‘s
GlassLight shelf-edge
lighting technology for which
patents are pending.
Miele‘s KFN 8998
SE ed fridgefreezer
received
the ‘red dot best
of the best’ award
for highest design
quality.
Strong company brand
O
ver the past year Miele was the recipient of
three awards for the company brand: ‘superbrand’,
‘best brands’ and ‘Most Trusted
Brand’. ‘best brands’ was based on a representative
marketing research study that established how wellknown
and popular brands were in consumer consciousness.
The ‘Most Trusted Brand’ award was based on a
survey carried out by ‘Reader’s Digest’ in 15 countries.
Miele took fi rst place in the kitchen appliance
category for the seventh time in a row. The company
has often been the proud recipient of the ‘Superbrand’
award. A jury assesses the best and strongest
product and company brands in over 50 countries to
determine who will be ‘Superbrand’.
Miele The Magazine // 55
AWARDS