Generation 5000 - Miele

1
Designer fashion from Europe
is an omnipresent theme,
and a supplement in milkX
magazine recently attracted
attention: A Miele fully automatic
washing machine was
prominently displayed on the
cover of the fashion show report
with the latest trends
from New York, London, Milan
and Paris. MasterCard
Luxury Week communicated
the message that fashion and
laundry care à la Miele are inseparable:
500 invited guests
were thrilled with the event
held by Miele in cooperation
with Mercedes in the Swank
1 Never say no when you are invited to
lunch in Hong Kong: Charmaine Cheung,
Veronica Man and Joe Chong (from left).
2 The crew celebrated ten years of Miele in
Hong Kong. Some colleagues are missing
on the photo. 3 Christmas decoration of the
Miele Boutique in Hong Kong
2 3
– one of the finest fashion
boutiques in the city.
Brands enjoy success in
the million-inhabitant metropolis
only when their name
is on everyone’s lips. By contrast,
anyone with nothing to
say will soon lose the approval
of a demanding public. The
Four Seasons Campaign in the
Miele Boutique, a small but
very nice showroom that reopened
in April 2006, quickly
advanced to a hot topic of city
conversation.
Young designer Johnny
Wong had suggested black
glass front panels for the
exterior façade that could be
thematically redecorated as
needed. This allows the Miele
Boutique to present a constantly
changing face to visitors
and passers-by, whether
as a spring garden or pre-
Christmas extravaganza.
Light, Speed, Elegance,
Growth, People” was
the short and pithy formulation
the Shanghai Urban
Planning Exhibition Hall used
to describe an exhibition in
this thriving metropolis on
the Huang Pu River. It fits,
though can only scratch the
surface of the dimensions of a
city that has redefi ned itself
over the last 15 years.
Miele The Magazine // 11
CHINA AND MIELE