Generation 5000 - Miele

ooms in six different categories. The entire
building and all rooms are furnished
with only the fi nest, creating a harmonious
atmosphere. The in-house laundry is
home to one washing machine and one
clothes dryer each with a load capacity of
20 kilograms. These machines are responsible
for caring for all towelling items
from the rooms (towels and dressing
gowns). Additionally, two pairs of “Little
Giants” stand ready to deal with small table
cloths, kitchen towels and other items
Historical Miele bicycles
that need to be laundered. The chambermaids
operate the machines. This is where
Miele appliances really shine, since the
controls and programmes ensure that operation
by a number of different people is
straightforward and simple.
Sweden is an ice hockey country.
At least this is a popular topic
of conversation and a sport that
needs laundry care by Miele. There is an
excellent reason for this: An ice hockey
On the longest cycling
tour in Sweden
The Vatternrundan is
a unique experience.
Sport as image bearer:
Miele Professional sponsors
the Djurgården ice hockey
team in Stockholm.
kit consists of over a dozen parts that
have to be cleaned after every game. This
is why stadiums generally have washing
machines and dryers. The hockey team
in Djurgården who plays in the large
Globen Arena in Stockholm is just one
example.
Ice hockey – always a
talking point in Sweden
The Djurgården team plays in the fi rst
league and Miele is not just a partner for
laundry care: The company also sponsors
the team. All players proudly bear the
“Miele Professional” logo on the front of
their helmets so it is clearly in view during
games and present in some of the
photographs of the first league in the
newspapers – a means of opening many
doors in Sweden.
Agroup of cyclists from Gütersloh
on historical Miele bicycles covered
the longest recreational cycling
tour in the world in seventeen and a
half hours: The Vatternrundan. Over
17,000 cyclists started off on this 300
kilometre tour around Lake Vattern in
Sweden in the summer of 2007. Eight of
the nine athletes on Miele cycles crossed
the fi nishing line. One was unlucky and
suffered mechanical damage just fi ve kilometres
into the race.
Outfitted in black jerseys with the
red-white Miele logo proudly displayed
on their chests, the men on their historical
bicycles enjoyed applause and admiration
all along the course. After all, the bikes
from Westphalia were 50, 60, 70 or even
80 years old. In front of television cameras
the German cyclists praised the high
manufacturing quality of their twisty
steeds. From 1924 to 1960 Miele built
around 1.2 million bicycles at the
Bielefeld works. A remarkable number
are still on the road today.
The plant began manufacturing dishwashers
instead of bicycles, most recently
over 600,000 in one single year.
Miele The Magazine // 31
SWEDEN