Generation 5000 - Miele
Generation 5000 - Miele
Generation 5000 - Miele
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<strong>Miele</strong> invests ten million euros in Oelde works<br />
Tailor-made for gourmets<br />
Among its fellow plants the Oelde site is affectionately referred to as “the plant for<br />
connoisseurs”. The products that emerge from this small town near Gütersloh are indisputably<br />
the secret stars of the new <strong>Generation</strong> <strong>5000</strong>, rich in innovations that will<br />
redefine baking and roasting.<br />
The unique products and features – such as Moisture Plus,<br />
the new 90 cm ovens and the extra-large cavity for the<br />
60 cm ovens, just to name a very few – required considerable<br />
investment. In Oelde alone, a total of over ten million<br />
euros went into a production line for cavities and an enamelling<br />
facility. Development costs and investments in other <strong>Miele</strong><br />
works bring total investment for the <strong>Generation</strong> <strong>5000</strong> built-in<br />
appliances up to 51 million euros.<br />
The new production line for cavities – at seven million euros<br />
the largest single investment in Oelde – is designed to produce<br />
compact ovens (43 litre cavities) and the “60 cm oven” (66 litre<br />
cavities). As so-called volume appliances, the models made on<br />
this production line comprise a large part of all appliances produced<br />
in Oelde. Cavities for the new 90 cm ovens and the MasterChef<br />
models, tailored for the North American market with a<br />
volume of about 100 litres, are some of the items produced on<br />
three additional production lines. A total of seven different<br />
cavities sizes form the basis of over 700 different models and<br />
feature types – an unusually wide spectrum that offers customtailored<br />
solutions for customer needs all over the world.<br />
Enamelling is a complex process. <strong>Miele</strong> has developed a special<br />
process (electrophoretic bath enamelling) in which cavities<br />
that have already been welded are dipped into a bath under high<br />
voltage current. The enamel in this bath binds particularly well<br />
to the smooth metal sheets and creates an even surface that is<br />
extremely robust after fi ring. <strong>Miele</strong> invested around 3.5 million<br />
euros in this new enamelling process to increase capacity at the<br />
plant. PerfectClean processing is a well-protected non-access<br />
area where cavities, baking sheets and other accessories are<br />
Preparing to “take a dip”: The cavities have<br />
to be repeatedly degreased and washed to<br />
ensure that the enamel adheres well. Actual<br />
enamelling is the fi nal station in the new<br />
enamelling facility.<br />
Cavities with volumes<br />
of 43 and 66 litres can<br />
be produced on the<br />
new production line<br />
at Oelde.<br />
given a unique surface treatment following enamelling – PerfectClean.<br />
It is almost impossible for food to burn onto this<br />
surface, making cleaning a great deal easier.<br />
The complex production processes for cavities and oven<br />
accessories contribute to their long life, but really only represent<br />
the preliminary stage in the whole process of creating an oven.<br />
Key components are added during assembly: heater elements,<br />
insulation, an oven door and the so-called E-box with an at-<br />
<strong>Miele</strong> The Magazine // 45<br />
REPORT