Walmart-at-the-Crossroads-FINAL-06.04.15
Walmart-at-the-Crossroads-FINAL-06.04.15
Walmart-at-the-Crossroads-FINAL-06.04.15
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C. Profile: Spotlight on a Dairy Farmer<br />
Joel Greeno’s family has a long history of dairy<br />
farming. His family moved to Monroe County,<br />
Wisconsin in 1872 and has lived <strong>the</strong>re ever since. As far<br />
back as Joel can remember, <strong>the</strong> members of his family<br />
have had two professions: farming and construction.<br />
Growing up on a dairy farm was challenging, yet<br />
rewarding, for Joel and he would not have traded his<br />
childhood for any o<strong>the</strong>r type of experience.<br />
As a child, though, Joel was unaware of <strong>the</strong><br />
financial hardships his parents endured. Eventually, Joel’s<br />
parents were foreclosed upon and lost everything. The difficulty of losing <strong>the</strong>ir business was exacerb<strong>at</strong>ed<br />
by <strong>the</strong> reactions of friends and family who no longer wanted to associ<strong>at</strong>e with <strong>the</strong>m. People began to<br />
avoid Joel’s family because losing one’s farm was too scary and too close to home. Every family knew<br />
th<strong>at</strong> <strong>the</strong>re was a strong possibility this situ<strong>at</strong>ion could happen to <strong>the</strong>m next. Joel remarked, “There is no<br />
way to describe <strong>the</strong> level of humili<strong>at</strong>ion of going through th<strong>at</strong>.”<br />
After Joel’s parents lost <strong>the</strong>ir farm, <strong>the</strong>y moved to his property. When Joel originally bought his<br />
land, <strong>the</strong> house on <strong>the</strong> property had been abandoned for quite some time. Over <strong>the</strong> years, people had<br />
stolen everything from <strong>the</strong> house, including cabinets and plumbing. His sister and her husband had to<br />
make substantial improvements to <strong>the</strong> property in order for it to be livable.<br />
Photo courtesy of <strong>the</strong> N<strong>at</strong>ional Family Farm<br />
Coalition<br />
At <strong>the</strong> moment when Joel’s family was ready to move in with him, his farm was not fit for<br />
milking cows. It was January in Wisconsin, his barn had no roof, and he only had 30 days to move his<br />
parents’ cows and milking system to <strong>the</strong> farm. Joel, consequently, had to immedi<strong>at</strong>ely begin to build <strong>the</strong><br />
top of <strong>the</strong> barn in temper<strong>at</strong>ures reaching <strong>at</strong> least neg<strong>at</strong>ive five degrees. In <strong>the</strong> end, Joel and his family<br />
successfully moved all of <strong>the</strong> equipment and animals to his property and <strong>the</strong> farm was able to flourish.<br />
Over <strong>the</strong> course of 20 years, Joel and his family were able to turn <strong>the</strong> farm into a strong<br />
member of <strong>the</strong> Scenic Central Milk Producers, <strong>the</strong> 30 th largest milking cooper<strong>at</strong>ive in <strong>the</strong><br />
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