Walmart-at-the-Crossroads-FINAL-06.04.15
Walmart-at-the-Crossroads-FINAL-06.04.15
Walmart-at-the-Crossroads-FINAL-06.04.15
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Former <strong>Walmart</strong> President and CEO Mike Duke claimed <strong>the</strong> reason th<strong>at</strong> <strong>the</strong> company was<br />
making <strong>the</strong>se commitments was because, “We’ll grow local economies by helping farmers expand <strong>the</strong>ir<br />
businesses and get more income for <strong>the</strong>ir products. At <strong>the</strong> same time, we’ll make a difference across a<br />
range of environmental issues and ensure a more sustainable food supply for <strong>the</strong> demands of a growing<br />
global popul<strong>at</strong>ion.”<br />
443<br />
Despite such claims, many question whe<strong>the</strong>r <strong>Walmart</strong>’s commitment to<br />
sustainability benefits farmers or whe<strong>the</strong>r this case is simply ano<strong>the</strong>r example of corpor<strong>at</strong>e<br />
greenwashing.<br />
444, 445,<br />
446<br />
Given <strong>Walmart</strong>’s global ambitions, <strong>the</strong> impacts of its local food purchasing policy will be felt not<br />
only by farmers in <strong>the</strong> United St<strong>at</strong>es, but also by those in China, India, Nicaragua, and Honduras. A<br />
look <strong>at</strong> scientific liter<strong>at</strong>ure and journalist accounts raises a number of issues th<strong>at</strong> should caution<br />
against <strong>the</strong> claims th<strong>at</strong> <strong>Walmart</strong>’s commitment to increasing local food sales benefits<br />
farmers.<br />
A. <strong>Walmart</strong>’s Rel<strong>at</strong>ionship to Small Farmers in <strong>the</strong> United St<strong>at</strong>es*<br />
Whe<strong>the</strong>r a behemoth such as <strong>Walmart</strong> can “scale-down” to meet <strong>the</strong> decentralized and placespecific<br />
values central to <strong>the</strong> local food ethic remains to be<br />
seen.<br />
447<br />
At <strong>the</strong> time <strong>Walmart</strong> announced its Heritage<br />
Agriculture Program, it explicitly st<strong>at</strong>ed it wanted to reduce<br />
“food miles,” a convenient framing th<strong>at</strong> meets both <strong>the</strong><br />
concerns of many local food advoc<strong>at</strong>es and <strong>the</strong> imper<strong>at</strong>ive to<br />
maximize profit through logistical innov<strong>at</strong>ion. There is<br />
significant doubt, though, th<strong>at</strong> this profit-driven logistical transition benefits small farmers, ano<strong>the</strong>r<br />
segment of labor in <strong>the</strong> food chain.<br />
“The implic<strong>at</strong>ion for<br />
farmers is th<strong>at</strong> <strong>the</strong>y receive<br />
inconsistent prices for <strong>the</strong>ir<br />
produce depending on whom<br />
<strong>the</strong>y work with”<br />
The first issue with <strong>Walmart</strong>’s goals to purchase local food concerns scale. <strong>Walmart</strong> requires<br />
consistently high volumes of food to fill its shelves and keep prices low; yet, <strong>the</strong> company claims th<strong>at</strong> it<br />
does not want to be more than 25 percent of a small farm’s business. This desire cre<strong>at</strong>es dilemmas for<br />
farmers wanting to grow to meet <strong>the</strong> company’s sophistic<strong>at</strong>ed logistical demands.<br />
448, 449<br />
Producers have<br />
also found th<strong>at</strong> <strong>Walmart</strong> has inconsistent practices for buying local produce. Some farmers sell directly<br />
* Also see <strong>the</strong> section on Dairy for ano<strong>the</strong>r example of <strong>Walmart</strong>’s influence on corpor<strong>at</strong>e<br />
consolid<strong>at</strong>ion in its food supply chain and <strong>the</strong>refore its neg<strong>at</strong>ive impact on farmers.<br />
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