Islam and the West: Annual Report on the State of Dialogue

Methodology
Media Tenor International is a global content analysis organization based in Zurich, Switzerl<strong>and</strong> that monitors print,
broadcast <strong>and</strong> online news in more than 15 languages <strong>and</strong> 35 countries. Its research focuses on <strong>the</strong> portrayal of
countries, individuals <strong>and</strong> institutions in leading media outlets.
Media Tenor’s content analysis for this report included a fifteen week content analysis of three TV news shows, three
print publications <strong>and</strong> one business publication from 24 different countries. The analysis was conducted by 43
Media Tenor researchers who coded content in <strong>the</strong>ir native languages.
Analysis was conducted on a statement level. Each coded statement contains: a person or institution, <strong>the</strong> topic at
h<strong>and</strong>, a positive or negative rating, <strong>and</strong> <strong>the</strong> source of <strong>the</strong> statement or rating. As <strong>the</strong> data is analysed, if any part of
a statement changes (for instance, if a new topic is introduced), a new statement is coded.
See methodology section for details.
Countries covered
Twelve Muslim majority countries: Egypt, Indonesia, Iran, Jordan, Lebanon, Malaysia, Morocco, The Palestinian
Territories, Pakistan, Saudi Arabia, Turkey <strong>and</strong> United Arab Emirates.
Twelve non-Muslim majority countries: Brazil, Denmark, France, Germany, Israel, Italy, Namibia, Russia, South Africa,
Spain, <strong>the</strong> United Kingdom <strong>and</strong> <strong>the</strong> United States.
Stories analysed on statement level by :
• Topic
• Main actor(s) featured
• Type of main actor (political, religious, etc.)
• Geographical origin of <strong>the</strong> main actor
• Tone towards that actor (positive, negative, or neutral)
• Source of that evaluation (individual, government, organization, etc.)
Muslim-<strong>West</strong> Issue Areas Covered
• International politics, with a focus on Middle East conflicts.
• Religion, ethics <strong>and</strong> ideology, as a factor in social interactions <strong>and</strong> politics.
• Education <strong>and</strong> intercultural underst<strong>and</strong>ing, particularly efforts to educate <strong>the</strong> public about different cultures <strong>and</strong> religions.
• Citizenship <strong>and</strong> integration, with an emphasis on issues confronting religious minorities.
• Economic <strong>and</strong> social development, including reporting on Muslim-<strong>West</strong> economic <strong>and</strong> social ties.
<strong>Islam</strong> <strong>and</strong> <strong>the</strong> <strong>West</strong>: <strong>Annual</strong> <strong>Report</strong> on <strong>the</strong> State of Dialogue Media Coverage
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