<str<strong>on</strong>g>Perspectives</str<strong>on</strong>g> <strong>on</strong> <strong>Heritage</strong> <strong>Tourism</strong>
<str<strong>on</strong>g>Perspectives</str<strong>on</strong>g> <strong>on</strong> <strong>Heritage</strong> <strong>Tourism</strong> <str<strong>on</strong>g>Perspectives</str<strong>on</strong>g> <strong>on</strong> <strong>Heritage</strong> <strong>Tourism</strong> © 2010 SEAMEO-<strong>SPAFA</strong> ISBN 978-974-7809-36-7 Published by SEAMEO-<strong>SPAFA</strong>, 81/1 Sri Ayutthaya Road, Samsen, Theves, Bangkok 10300 Thailand Fax: (66) 2280 4030 www.seameo-spafa.org E-mail: spafa@seameo-spafa.org Edited by Girard B<strong>on</strong>otan and Ean Lee Printed by Amarin Printing and Publishing Co., Ltd. Library of C<strong>on</strong>gress Cataloguing in Publicati<strong>on</strong> Data “Essays stem from papers presented at seminars and c<strong>on</strong>ferences <strong>on</strong> tourism and cultural heritage”. Includes bibliographical references TOURISM-HERITAGE TOURISM-CULTURAL HERITAGE-RESOURCE MANAGEMENT-WORLD HERITAGE SITES-EDUCATION-SOUTHEAST ASIA Photography <strong>on</strong> fr<strong>on</strong>t cover (Hoi An, Vietnam) and first page by Ratchaporn Tesjeeb Design by Ean Lee Photographic Services by Nip<strong>on</strong> Sud-Ngam Photographs of authors by Nip<strong>on</strong> Sud-Ngam All rights reserved. No part of this publicati<strong>on</strong> may by reproduced, stored in a retrieval system or transmitted in any from by any means, electr<strong>on</strong>ic, mechanical, photocopying, recording or otherwise, except brief extracts for the purpose of review, without the written permissi<strong>on</strong> of the publisher and copyright owner. Views expressed in this publicati<strong>on</strong> are those of the authors and do not necessarily reflect the opini<strong>on</strong>s or policies of <strong>SPAFA</strong>. A Royal C<strong>on</strong>cern What does tourism mean to a king? <strong>Tourism</strong> is no doubt <strong>on</strong>e of the world’s largest ec<strong>on</strong>omic activities, and is by all means a m<strong>on</strong>ey-spinner and quite often a ‘fast buck’ earner. Tourist arrivals in Thailand, with a 50% increase from 7.76 milli<strong>on</strong> in 1998 to 14.46 milli<strong>on</strong> in 2007, indicate how tourism has become a major ‘industry’. <strong>Tourism</strong> is more than just a business. Bey<strong>on</strong>d its ec<strong>on</strong>omic benefits is its deeper impact <strong>on</strong> society. Speaking at his Chitlada Mansi<strong>on</strong> <strong>on</strong> 25 February 1971 before the management and staff of TOT, <strong>Tourism</strong> Organisati<strong>on</strong> of Thailand (now renamed TAT, <strong>Tourism</strong> Authority of Thailand), the King of Thailand His Majesty King Bhumibol Adulyadej expressed c<strong>on</strong>cern over the difficult task of this organisati<strong>on</strong>. With His Majesty’s visi<strong>on</strong> and guidance, TOT was inspired to launch promoti<strong>on</strong>al campaigns that presented interesting features of Thailand to the rest of the world. His Majesty’s comment may be summed up as follows: Satisfied visitors, who have experienced cultural and spiritual enrichment, and enjoyed warm hospitality in the country, will eventually become friends of Thailand who can help spread goodwill, and promote Thailand as a tourism destinati<strong>on</strong> as well as a country with vast ec<strong>on</strong>omic and business opportunities for foreign investors. Source: Phra romkhlao kh<strong>on</strong>g chaothai <strong>Tourism</strong> Authority of Thailand. A 36 th anniversary commemorative, publicati<strong>on</strong>, 18 March, 1996
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