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Perspectives on Heritage Tourism - Seameo-SPAFA

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<str<strong>on</strong>g>Perspectives</str<strong>on</strong>g> <strong>on</strong> <strong>Heritage</strong> <strong>Tourism</strong><br />

<str<strong>on</strong>g>Perspectives</str<strong>on</strong>g> <strong>on</strong> <strong>Heritage</strong> <strong>Tourism</strong><br />

hand, “blue drag<strong>on</strong>” and the right-hand “white tiger”, protecting<br />

the capital. The nearby Ngu Binh mountain acts as a “screen” for<br />

the emperor and royal palaces in the Imperial City. Because of the<br />

importance of these natural landmarks, they were given soul, and<br />

were regarded as mystical characters that ensure the success and<br />

happiness of the m<strong>on</strong>arch.<br />

The Hue Citadel complex of m<strong>on</strong>uments is a remarkable accomplishment<br />

of man-made c<strong>on</strong>structi<strong>on</strong>, and covers the royal palaces<br />

of the Nguyê˜ns, the royal tombs that the Nguyê˜n kings chose as<br />

their final resting place, various temples or shrines, gardens and<br />

houses of former high-ranking mandarins of the Nguyê˜ns, etc.. The<br />

Perfume River running through the city serves as its natural spinal<br />

axis from the western mountains to the eastern beach. Upstream,<br />

the royal tombs of the Nguyê˜ns are scattered al<strong>on</strong>g the waterway,<br />

thus the river acts as the water element in the comprehensive<br />

applicati<strong>on</strong> of geomancy in the entire site. With Hue’s natural<br />

and man-made comp<strong>on</strong>ents, the complex is seen as “an imposing<br />

capital to dem<strong>on</strong>strate magnificence and power” (Phan Thuan An<br />

2002: 355).<br />

visitors rose dramatically from 94,000 to 870,495 within the same<br />

period.<br />

The heritage of Hue became the core of local tourism development,<br />

and c<strong>on</strong>tinually c<strong>on</strong>tributes significantly to local GDP. The annual<br />

profit from tourism increases by an average of about 65 percent.<br />

Turnover from entrance tickets to the Hue m<strong>on</strong>uments al<strong>on</strong>e<br />

increased from 19.7 billi<strong>on</strong> VND (Vietnamese d<strong>on</strong>g) in 2000 to 79<br />

billi<strong>on</strong> VND in 2008 (Table 1: Turnover from entrance ticket of Hue<br />

m<strong>on</strong>uments during 2000-2008).<br />

The state of a site has c<strong>on</strong>sequences <strong>on</strong> the quality of tourism<br />

because heritage tourism highlights and relies <strong>on</strong> a site’s cultural<br />

and historical significance. As such, tourism development, as in<br />

the case in Hue, is <strong>on</strong>e of the motivati<strong>on</strong>s for heritage preservati<strong>on</strong>.<br />

The fr<strong>on</strong>t view of Hue Citadel<br />

(Hue M<strong>on</strong>uments C<strong>on</strong>servati<strong>on</strong> Center, 1999, pp.6-7)<br />

With widespread recogniti<strong>on</strong><br />

of the cultural<br />

value of Hue, particularly<br />

with its inclusi<strong>on</strong> in the<br />

World <strong>Heritage</strong> List, opportunities<br />

for tourism<br />

grew. Domestic visitors<br />

numbering 149,000 in<br />

1993 jumped to 855,987<br />

in 2008, while foreign<br />

Table 1: Turnover from entrance tickets of Hue m<strong>on</strong>uments from 2000-2008<br />

(source: Hue M<strong>on</strong>uments C<strong>on</strong>servati<strong>on</strong> Center)<br />

54<br />

55

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