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Perspectives on Heritage Tourism - Seameo-SPAFA

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<str<strong>on</strong>g>Perspectives</str<strong>on</strong>g> <strong>on</strong> <strong>Heritage</strong> <strong>Tourism</strong><br />

Wise Use of <strong>Heritage</strong> as Sustainable<br />

<strong>Tourism</strong> Resources 1<br />

Pisit Charoenw<strong>on</strong>gsa<br />

As the Director of SEAMEO-<strong>SPAFA</strong>, I am offering some of my<br />

thoughts <strong>on</strong> the many less<strong>on</strong>s that Thailand and SEAMEO-<strong>SPAFA</strong><br />

have learnt in the wise use of heritage as sustainable tourism<br />

resources.<br />

Although SEAMEO-<strong>SPAFA</strong>’s regi<strong>on</strong>al programmes focus <strong>on</strong> many<br />

areas, including archaeology, fine arts, visual arts, art educati<strong>on</strong>,<br />

architecture, museology, performing arts, cultural resource<br />

management, cultural heritage management, and tourism, our<br />

overall visi<strong>on</strong> is:<br />

“To instill pride in Southeast Asian heritage so that it is carefully<br />

managed and promoted through sustainable development<br />

programmes that directly benefit communities, and thus raise<br />

the quality of life of Southeast Asian people.”<br />

Naturally, as an avid advocate of the need to involve the local<br />

community in cultural tourism, grassroots schemes should be at<br />

the heart of any implementati<strong>on</strong> of cultural tourism.<br />

1<br />

This paper was presented in the “Workshop <strong>on</strong> Branding Vietnam’s<br />

<strong>Tourism</strong> Image through World Culture of <strong>Heritage</strong>s,” organised by the<br />

Pacific Asia Travel Associati<strong>on</strong> Vietnam Chapter in Danang, Vietnam, 30 May<br />

2007.<br />

93

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