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176PUBLIC BANK BERHAD Annual Report 2012Resilient AlwaysChairman’s Review – Business Operations ReviewDomestic Retail Banking & Financing OperationsIslamic Term Financing and Trade Finance ProductsDuring the year, the Public Bank Group launched thefollowing two Islamic financing products to meet customers’needs for Shariah compliant financing products:• Islamic Trade Finance products namely Accepted Billand Trust Receipt-i.• Islamic term financing package which is linked to aCurrent Account-i namely ShopSave-i.Islamic Foreign Currency Financing ProductsDuring the year, the Public Bank Group also introducedtwo Islamic Foreign Currency Financing products namelyFCY Murabahah Term Financing-i and FCY RevolvingCredit Facility-i under the International Currency BusinessUnit to meet customers’ need for Shariah-compliant foreigncurrency products.Marketing InitiativesThe Public Bank Group recognises that SMEs need bothtraining and financing to grow their businesses. To assistSMEs on financial management and help SMEs assess theappropriate products and services to grow their businesses,the Group participated in various seminars organised byGovernment bodies and chambers of commerce during theyear. In addition, the Group also participated in forumsorganised by BNM and Federation of Malaysian Manufacturersfor SME companies in Perak, Penang and Johor.ProspectsSMEs will continue to be the driving force behind thecountry’s economic growth as articulated under the SMEMasterplan 2012-2020. Allocations have also been madeunder the Government’s Budget 2013 to facilitate theimplementation of the various initiatives under the plan. Themeasures introduced under the SME Masterplan 2012-2020by the Government will set the path for further growth in theSME sector in the coming years. Going forward, the PublicBank Group will continue to sustain its portfolio growth andmarket leadership in the SME segment by focusing onproviding customers with relevant products and fast loandelivery service.