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Social responsibility<br />
Sponsorships and donations<br />
Support of the environment in which the Bank operates affects vitally its operations and development;<br />
the Bank has been for this reason helping the wider community through sponsorship projects and<br />
donations for a more dynamic lifestyle and higher quality of life for several years.<br />
The sponsorship policy of <strong>Gorenjska</strong> <strong>banka</strong> is based on three key areas, to which the Bank allocates<br />
the majority of its funds available for sponsorships and donations. The first area is represented by<br />
sports and recreation, with the remaining two areas being promotion of entrepreneurship and care<br />
for children and young people.<br />
<strong>Gorenjska</strong> <strong>banka</strong> favours more long-term relationships with its sponsorship partners; the scope and<br />
contents of such projects have thus stayed more or less the same over the last couple of years. Also<br />
in 2011, the Bank allocated to the consolidation of its responsible social stance almost 15 percent<br />
of the total marketing budget. The shares of funds earmarked for individual areas and projects also<br />
stayed similar to those from 2010.<br />
Sports and recreation<br />
The Bank again earmarked approximately two thirds of sponsorship funds to sports and recreation<br />
in 2011. Similar to past years, the Bank supported mostly projects and teams that are important to<br />
the local community and for which it could act as the general or major sponsor.<br />
Such projects definitely include the <strong>Gorenjska</strong> <strong>banka</strong> Radovljica Swimming Club, in which the Bank<br />
assumed the role of general sponsor in already in the 2009/2010 season. <strong>Gorenjska</strong> <strong>banka</strong> supported<br />
again in 2011 the top cyclists of the Sava Kranj Bicycling Club.<br />
Of major sports events, Planica 2011 should be mentioned, to which the Bank has been loyal for the<br />
third year in a row, and, in particular, the World Rowing Championship Bled, which <strong>Gorenjska</strong> <strong>banka</strong><br />
supported through cooperation with the Slovenian Rowing Federation. Due to the high visibility,<br />
importance for the local community and popularity of rowing among the local community, this sport<br />
can be described as a role model of efficient cooperation between sponsorship partners.<br />
Besides professional projects and clubs, <strong>Gorenjska</strong> <strong>banka</strong> supported in 2011 also numerous less<br />
recognized sports associations, which promote sports popularity and an active and healthy lifestyle.<br />
Youngsters<br />
<strong>Gorenjska</strong> <strong>banka</strong> earmarked almost 18 percent of its budget to projects aiming at quality spending<br />
of free time and promotion of learning among children and youths. Besides young female basketball<br />
players, volleyball and chess players, which are already traditional partners of <strong>Gorenjska</strong> <strong>banka</strong>, the<br />
Bank also enabled the start-up of a likeable project "League 3 on 3", which was implemented in the<br />
form of dynamic basketball duels throughout the summer at outdoor basketball courts of Kranj and<br />
its surroundings.<br />
Together with the Kranj Tourism Institute, the Bank continued with the efforts to increase the<br />
recognition and popularity of the city of Kranj among children. The Bank supported through local<br />
student clubs and organisations the implementation of various social, music and educational events,<br />
and through primary and secondary schools the implementation of contests and competitions, at<br />
which participants competed in knowledge of various fields.<br />
43<br />
<strong>Gorenjska</strong> <strong>banka</strong>, d. d., Kranj<br />
<strong>Annual</strong> <strong>Report</strong> 2011<br />
Management <strong>Report</strong>