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Big Work Fora Big" StoreThe delivery system of a great city store is an extremelyhigh-powered and high-tensioned service,which directly affects the convenience and satisfactionof thousands of customers. Its effectivenessis gauged by its swiftness and smoothness; its successis measured by its safety and certainty. Naturally,theneed ofperfected equipmentisimperative.jOHN WANAMAKER, Philadelphia, operatesa large number of two-ton trucks inhis delivery system. These trucks are requiredto travel long distances at high speed and covera large area each day.This fleet of cars covers an average of 4,000miles daily. It carries a total daily average of45 tons of goods. It Is kept constantly keyedup to a big job—and does it well!It is a significant fact that 50 of these YVanamakercars are equipped with 'Nobby Cord'Truck Tires—the big, burly tires that are builtfor long mileage and hard usage. The tiresthat welcome any test.'Nobby Cords' cut costs of operation. Theyminimize repairs and replacements. They areknown to reduce truck depreciation 50 percent, and to save 30 per cent, in gas and oilconsumption.'Nobby Cords' are remarkable for their incrediblestrength and sturdiness. A carcassthat is almost unassailable and a cover that isalmost impregnable. A veritable fortress inpower of resistance.Many big users have found complete tiresatisfaction in 'Nobby Cords'. Always readyto tackle any task—no road too long—no loadtoo big—no job too strenuous.•Nobby Cord'for trucksFor passenger and light delivery cars—'RoyalCord', 'Nobby', 'Chain', 'Usco' and 'Plain'. Alsotires for cycles, airplanes and solid tires for trucks.United States Tiresare Good Tires42