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W H AT D O E SC A M E O M E A N TO Y O U ?oF the making of booksthere is no end—butthere is a beginning inthe making of books,and that is—Taper.Cameo is the nameof a paper that is somewhat of amiracle. Its introduction, some fifteenyears ago, opened up in the printingart possibilities that up to that timehad been merely dreams of an unattainableexcellence.In the old days, illustrations weremostly cut on wood or etched on zinc.Then came the discovery of the halftone,whereby photographs were transferredto copper and recorded bymeans of very small.dots, some 22,000to the square inch. To permit theprinting of these fine half-tones, thefamiliar shiny coated paper was made.For years it was the only medium forprinting fine half-tones. An apparentmiracle appeared in Cameo — dull,velvety, non-shining, a paper thattook half-tones perfectly. It not onlyaccepted the half-tone, but transformedit, softening harsh lights andlines and adding a new degree ofdepth and perspective.Cameo is a reader's paper parexcellence. It has no reflection, noglare. Its velvety surface diffuses thelight and is restful to the eye. Topass from a book printed on shinycoated paper to one where type andillustration are deepened and dignifiedby Cameo, is like passing from garishhigh noon to the full, soft light oflate afternoon.Good examples of how the texture,of Cameo enhances the value oftype and engraving may be seen in"Greek Refinements" (Yale UniversityPress), "Art at the Panama-Pacific Exposition" (Lane), and intwo volumes on rugs published byMcClurg and Stokes, respectively.S. D. WARREN COMPANY, BOSTONBetter Paper—BetterPrintingwarren'sPrinting Papers107