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Toyota European Sustainability Report 2010 I Environmental Performance 44 Andrea Formica Senior Vice-President, Sales, Marketing, Product Planning and Communication, Toyota Motor Europe Our aim is to become the cleanest brand in Europe We believe that we can achieve this aim by investing in innovative technologies, such as hybrid and Plug-in Hybrid, and reducing emissions associated with our vehicles and distribution. Developing our hybrid line-up will create one of the main pathways to becoming the cleanest brand in Europe. In FY09 we launched the third-generation Prius. In FY10, we began producing the first full hybrid vehicle in Europe - the Auris Hybrid Synergy Drive ® at our Burnaston plant in the UK. We aim to have a hybrid version of every vehicle in our model line-up by the 2020. Our CO 2 performance is on the right track. We have made significant progress in reducing the CO 2 emissions associated with our vehicles, and met the EU target of 140 g/km CO 2 emissions in 2009. We achieved 130.1 CO 2 g/km (a reduction of approximately 10% from 2008, and about 20% from 2005). Toyota strategy to bring HSD / Hybrid to mainstream models Prius only 2010 2015~2020 Prius + Auris HSD Stage 1 HSD mix >20% Sales and Marketing HSD mix towards 50% Stage 2 Stage 3 “ Having ongoing dialogue with our customers is essential to our business, particularly when it concerns the quality and safety of our vehicles. Alongside our commitment to our customers, is our commitment to protect the environment and to create pathways for sustainable mobility. „ Andrea Formica In terms of distribution, getting our vehicles to our customers requires a network of hubs and retailers. For more information on the environmental performance of our vehicle distribution ( please see pages 38-39 ). Our commitment to European society is built on a solid foundation Ensuring customer safety by providing clean and safe products, while using advanced technologies to ensure energyefficient vehicles, is key to the ongoing success of our company. Our passion for excellence is brought to all stages of our operations - at design, manufacturing and marketing. Our commitment to regaining customer confidence in our products Bridie Tucker is a team member in the production area of our Burnaston, UK plant. She is featured in our Toyota Brand campaign. ‘Your Toyota is My Toyota’ is genuine, absolute and urgent. Combining this passion and demonstrating our accountability is key to our vision to grow in harmony with society.
Environmental leadership in our products Towards zero emissions Toyota Motor Corporation (TMC) has been researching and developing environmentally friendly mobility solutions for more than 40 years with the aim of developing the ultimate eco-car. 360° approach to our environmental leadership activities Toyota Optimal Drive Designed to optimise the balance of performance and driving enjoyment with fuel economy and low emissions, Toyota Optimal Drive focuses on several key aspects of powertrain development such as environmentally friendly technologies, low-friction components, light-weight materials, compact design and enhanced combustion efficiency. In FY09 we completed the rollout of Toyota Optimal Drive as a core standard technology on the petrol and diesel powertrains, as per below. Petrol - R Series 1.0 Engine With fossil fuels remaining the key energy resource of the immediate future, we will continue to improve the efficiency of our petrol and diesel engine vehicles by using Toyota Optimal Drive technologies, which already feature in most of our model line-up in Europe. Today, Toyota’s early vision has been realised. The past few years have seen a marked increase in the production of environmentally friendly vehicles, and most manufacturers are now developing hybrid technology. Toyota’s Hybrid Synergy Drive ® has led hybrid powertrain innovations, throughout the three generations of the Toyota Prius. Toyota Optimal Drive Toyota Optimal Drive Benefits 1.33 Engine Valvematic (1.6L, 1.8L, 2.0L) Diesel-D-4D series Technology as standard D-4D Engine Concept (1.4L, 2.0L, 2.2L) 2.2 D-CAT Toyota Optimal Drive in Auris range Toyota’s Auris is in the C-segment, a small family car. This segment represents almost 20% of total European new car sales. In 2010 we plan to sell 101,000 Auris. The application of Toyota Optimal Drive across the Auris range in 2009 has resulted in a significant improvement in the model’s environmental performance, lowering CO emissions to seg- 2 1. Reduce Emissions 2. Increase Fuel Efficiency 3. No compromise on driving pleasure ment best levels. Even prior to the introduction of Hybrid Synergy Drive ® to the model range in 2010, the overall Auris CO 2 average has been reduced from 152 g / km in 2007 to 142 g / km in 2009. In 2011, which will be the first full year of Auris Toyota Optimal Drive and Hybrid Synergy Drive ® sales, the figure is expected to decrease to just 125 g / km. Toyota European Sustainability Report 2010 I Environmental Performance 45
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