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buletin ştiin ific - Facultatea de Stiinte Economice - Universitatea din ...

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Innovation - Five opportunities for the Automotive IndustryFigure 4. Level of business and technology integrationSource: PricewhaterhouseCoopers AUTOFACTS5. Making innovation operational and overcoming innovation inhibitorsThis inclu<strong>de</strong>s <strong>de</strong>fining and managing partnerships with external players, and establishinga climate and culture conducive to innovation. One place to start is addressing obstacles toinnovation. Automotive business lea<strong>de</strong>rs i<strong>de</strong>ntified the top three innovation obstacles as: limitedfun<strong>din</strong>g for investment, process immaturity and an unsupportive culture and climate.6. ConclusionToday product innovation continues to be at the core of every automotive business. But,with the increased pace of change across virtually all aspects of the industry – customers,markets, products, technology, workforce, etc., companies must explore and embrace additionalinnovation strategies to compete and succeed.Bibliography:1. From Wikipedia, the free encyclopedia, http://en.wikipedia.org/wiki/Automobile 20072. “Expan<strong>din</strong>g the Innovation Horizon: The Global CE O Study 2006.” IBM Global BusinessServices. March 2006.3. Hudson, Larry and Nabil Sakkab. “Connect and Develop: Insi<strong>de</strong> Procter & Gamble’s NewMo<strong>de</strong>l for Innovation.” Harvard Business Review, March 2006.4. “Valeo and IBM to Collaborate for Automotive Software Development.” IBM press release,May 4, 2005.5. www.ibm.com/bcs/ceostudy1. Romanian edition copyright 2000 by Teora54

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