buletin ştiin ific - Facultatea de Stiinte Economice - Universitatea din ...

Students: The Overlooked Products in Academic Marketingidentify a job or an area that would be a strong match with the individual’s success pattern, andthen to meet people inside the company to get an interview. Yes, there are techniques that makethis possible.3. A CV and a cover letter establish work experience and credentials, but it is theinterview that determines a candidate’s fit with the company and its culture, with other workers,and allows individuals to demonstrate their knowledge of the company and their interpersonalskills. This is when the “package” is sold, reflecting credit on the individual and the school that“produced” him/her.For the 10-day course proposed to the EU Erasmus Lifelong Learning Programme, themethodology involves four days of intense personal work, writing success stories and sharingthem in small groups to indentify success factors. Each individual will write at least 50 stories,or fewer stories but in increasing detail. (This is why individuals working alone so often fail.Unless there is peer or coach encouragement and analysis, few individuals have the discipline topersist.)Then one day is spent on methods for researching and obtaining interviews in targetorganizations. Why not more time? Students nearing graduation should be able to do this alone(though perhaps they will have developed working relationships during the course that willcontinue in a collaborative effort to find jobs). But more specifically, the Bolles text should berequired for each student, since it provides detailed guidance on the “how to”of researchingindustries, companies, and specific roles and requirements.The last five days are devoted to building interview skills – in front of a video camera.The camera is a harsh critic, and with peers and coaches commenting on what they see, no badform goes unnoticed. Repetition to the point of fatigue drives fear out of being interviewed,even when critical and unfriendly guest interviewers appear. In this “drilling and grilling”process, students are put under the same kinds of pressures to demonstrate how they think thatexist in real job interviews. The principal instructor in this pilot project was human resourcesmanager for a high-tech firm focused on short-term profits. This is a dress rehearsal for real lifein which winning the interview means getting the job. Losers get to do it all again.This author covered some of the same ground in The Front Line Guide to ThinkingClearly 4 :Thinking clearly? Your company wants you to know how to identify prioritytasks and to use resources effectively to accomplish them. Solving problems?Your company wants you to learn how to cut through confusion and to find better,faster, cheaper ways to get work done and delivered …. Making decisions? Yourcompany wants you to be able to cut through the conceptual confetti to make thebest possible decisions for your company … to be an activist employee who canthink clearly when work gets stalled and get productive activity back in process.In addition to building interview skills, in this part of the training, students also enhancetheir self-confidence, self-esteem, and overcome fear of public speaking. They learn to sellthemselves with the polish of professional sales representatives, and how to build relationships –being rewarded with applause from their peers and coaches when their performance improves.These attributes are at the heart of interpersonal competence which, in the final analysis, may be7