women’s football development <strong>in</strong> the country, which will <strong>in</strong> turn improve the national team’sperformance. 382.1.5 European Women’s Club <strong>Football</strong>While media coverage <strong>in</strong> Europe grows for the national team competitions, UEFA becamepa<strong>in</strong>fully aware of the shortcom<strong>in</strong>gs of its European club competition, the UEFA Women’sCup. Those shortcom<strong>in</strong>gs were emphasized by the new found<strong>in</strong>g of the WPS <strong>in</strong> the USA,which promised to be “the best league <strong>in</strong> the world.” 39 Realiz<strong>in</strong>g its current <strong>in</strong>carnation of apan-European club competition was not sufficient, UEFA changed its format and re-brandedthe competition as the UEFA Women’s Champions League. This can be seen as a clearattempt to keep the most talented players <strong>in</strong> Europe by promis<strong>in</strong>g them a bigger stage for theclub game. In the strategic documents of the UEFA WCL the <strong>in</strong>fluence of the Americanleague on the re-brand<strong>in</strong>g becomes evident:“Follow<strong>in</strong>g the <strong>in</strong>troduction of the professional league <strong>in</strong> the USA, Europe isfac<strong>in</strong>g a ‘feet dra<strong>in</strong>’, with the migration of many of the best women’sfootballers to USA. Any consolidation of the UEFA Women’s ChampionsLeague must offer sufficient <strong>in</strong>centives to players to rema<strong>in</strong> <strong>in</strong> European clubs.The UEFA Women’s Champions League must be recognised as the mostattractive women’s club competition <strong>in</strong> the world.” 40The trans-Atlantic competition pushed UEFA towards tak<strong>in</strong>g action and strengthen<strong>in</strong>g itsEuropean club competition. The convergence of participation growth, <strong>in</strong>creased mediaattention for national team competitions, <strong>in</strong>stitutional back<strong>in</strong>g, which all <strong>in</strong>crease culturallegitimacy, has pushed to the forefront a very rapid development <strong>in</strong> European club women’sfootball, “as the next step for women’s football” 41""""""""""""""""""""""""""""""""""""""""""""""""""""""""38 Tessa Hayward, Women’s Leagues Coord<strong>in</strong>ator at The <strong>Football</strong> Association, <strong>in</strong>terviewed by Natalie Smith,<strong>in</strong>-person <strong>in</strong>terview, 12 May 2010, The English FA, Wembley Stadium, Wembley, England.39 ESPN Sun’s Nash <strong>in</strong>vests <strong>in</strong> new women’s league. February 2008. Available fromhttp://soccernet.espn.go.com/news/story?id=505170&cc=5739 [Accessed 15/06/2010]40 UEFA, Strategic Plan 2009/10 and 2010/11 Competition Strategy, Women’s Champions League, Nyon,2010.41 Hayward, Interview, 12, May 2010."!9"
2.2 Exist<strong>in</strong>g Academic Research on Women’s <strong>Football</strong>The exist<strong>in</strong>g body of academic research done on women’s football can largely be categorized<strong>in</strong>to two areas of study; one be<strong>in</strong>g histories, focus<strong>in</strong>g on the past challenges and struggles ofwomen to participate <strong>in</strong> football, the other be<strong>in</strong>g a fem<strong>in</strong>ist discourse and/or political studiesapproach look<strong>in</strong>g at the current state of women’s football through the fem<strong>in</strong>ist perspective orfocus<strong>in</strong>g on equality laws such as Title IX <strong>in</strong> the USA or gender equality laws <strong>in</strong> Europe.With the widespread media coverage of the 1999 Women’s World Cup <strong>in</strong> the UnitedStates, it appeared unexpectedly that teams from all over the world could “play like that,” 42which begged the question of how did these teams develop? With very few histories hav<strong>in</strong>gbeen written about women’s football at that stage, researchers focused on discover<strong>in</strong>g andwrit<strong>in</strong>g the history of the women’s game. With the exception of personal stories of players,the majority of histories focused on an academic discussion of how the game developed <strong>in</strong> arespective country. 43Arguably, the most comprehensive book on women’s football is Women, Soccer, andSexual Liberation, a collection of essays focus<strong>in</strong>g on the challenges women’s football hasfaced <strong>in</strong> the past and cont<strong>in</strong>ues to face <strong>in</strong> certa<strong>in</strong> countries. 44 S<strong>in</strong>ce most of the books thatwere released at this time are the first histories written about women’s football, they tend tobe expansive, cover<strong>in</strong>g national team, youth, and club, start<strong>in</strong>g from the 1920s up until theearly 2000s. A very common theme is the struggle to ga<strong>in</strong> access to participation, highlighted<strong>in</strong> Jean Williams’ book, ‘A Game For Rough Girls?’ focus<strong>in</strong>g on the national associationsand patriarchal societies active role <strong>in</strong> suppress<strong>in</strong>g women and girls’ participation <strong>in</strong> football,and the reluctance to evolve with the youth motivated societal changes of the 1970s and80s. 45 This similar ve<strong>in</strong> runs through histories of other European nations, such as Brus and""""""""""""""""""""""""""""""""""""""""""""""""""""""""42 In her <strong>in</strong>terview, Haenni used this exact quote to describe the public’s reaction <strong>in</strong> Europe to the WWC 1999.Haenni, Interview, 3 June, 2010.43 Sue Lopez, describ<strong>in</strong>g her experience play<strong>in</strong>g <strong>in</strong> England and Italy. Sue Lopez, Women on the Ball, A Guideto Women’s <strong>Football</strong> (London: Scarlet Press, 1997).44 Fan Hong and J.A. Mangan, eds. Soccer, Women, and Sexual Liberation (London: F. Cass, 2004).45 Jean Williams, A Game for Rough Girls: The History of Women’s <strong>Football</strong> <strong>in</strong> Brita<strong>in</strong> (London: Routledge,2003)"!:"
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