Identifying Best Practice in Women's Football - FIFA/CIES ...

performs a sporting role as their main form of employment. 73 However, this creates asituation where many women footballers fulfil the definition of the FIFA professional, but arecertainly not in a full-time occupation/employment as labour law would see it.2.4 Best Practice ModelThe fundamental aim of the research project has been to identify best practice in the chosenclubs. Hence a definition and understanding of the term best-practice has been important. It iscommonly referred to as a method or process that is believed to be the best possible way todeliver a particular outcome when applied to a specific circumstance. 74 For instance if acompany would like to reach a certain target market for their advertising campaign they coulduse a specific best-practice procedure in attaining such result. In addition, the term can alsobe defined as the most efficient way of accomplishing a task, based on procedures that havebeen proven successful over time. Thus, depending on the organization in question, it ispossible for them to have their own understanding and definition with regard to best-practice.For the purposes of this research project, the best-proven methodology in each of the chosenareas of analysis is documented as a tool for further development of women’s football.Some organizations prefer to keep its best-practice as confidential in order to gaincertain advantage over its competitors. This is seen, for example, in the way companieshandle their financial indicators. A certain company may choose to implement their bestpracticeby investing significantly on its marketing and sales strategy as it seeks to strengthenits market share whenever possible, while others may opt for a different approach by placingmore importance into their human resource in the belief that the workforce is what drivessuccessful operation. From both these perspectives, we can see that best-practice, is not aquestion of whether a particular process is right or wrong, rather it is defined within its ownunique context and according to the organizations strategic objectives.""""""""""""""""""""""""""""""""""""""""""""""""""""""""73 Brian Bercusson, “European Labour Law in Context: A Review of the Literature,” European Law Journal 5(1999) 87–102.74 WebFinance Inc. (n.d) Best Practice definition, [WWW]. Available from:http://www.businessdictionary.com/definition/best-practice.html [Accessed 18/06/2010]"#$"