Identifying Best Practice in Women's Football - FIFA/CIES ...

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Such occasions therefore help provide member associations the platform to express andcommunicate their understanding of best-practice.To define best-practice within the context of this research, it is important tounderstand the reasons behind the selection of our football clubs. The clubs were all selectedbased on their successful qualification in the first edition of UEFA Women’s ChampionsLeague 2009/10, a tournament that is considered to be the highest level of club competitionin Europe. Hence, by looking at these elite clubs, the researchers believe that certain keyindicators such as administration, infrastructure, player development and marketing can beconsidered best-practice of women’s football within the context of each club’s league.The limitation of such an approach is that the identified best-practice may notnecessarily be applicable across varying contexts, but is true within the context of its league.Therefore the researchers believe that this paper should not be viewed as a comparative studybetween different football clubs nor is it claimed that implementation of documentedstrategies will automatically mitigate all challenges that exist. Nevertheless, by presenting thebest-practice employed by these football clubs, it is hoped that a better understanding thecurrent situation of women’s football can be gained, and as a result ideas and strategies canbe stimulated for further development of women’s football.Lastly, it is important to note that best-practice is a fluid and evolving concept andcontinuous development of an organization’s practices is necessary in achieving andmaintaining best-practice.2.5 Club Profiles 782.5.1 Arsenal Ladies FC (England)Founded in 1987, Arsenal LFC is a dominant force in English Women’s Football, winning arecord of thirty-three trophies in total. 79 Equally renown at the European level, the clubreached twice the semi-finals in between 2002 to 2005, before winning its first UEFAWomen’s Cup in 2006/07. Affiliated with Arsenal FC, the club has the necessary backing""""""""""""""""""""""""""""""""""""""""""""""""""""""""78 The dates founded refer to the women`s football team unless otherwise stated.79 12 FA Women's Premier League titles, 10 FA Woman's Cups, 10 Women's Premier League Cups and 1UEFA Women's Champions League."#9"
and support to administer their various initiatives including an efficient youth developmentsystem, as well as infrastructure. Its successful performance both on and off the pitchawarded them a successful position in the upcoming Super League competition scheduled tocommence in 2011.2.5.2 Everton Ladies (England)The club was founded in 1983, under the name Hoylake WFC, but then adopted its currentname since 1995. Their biggest success was during the 1997/98 season, when they werecrowned as Women’s Premier League champions. From thereon, they have been consistenttitle contenders demonstrated by their most recent success at the FA Women’s Cup 2009/10.A subsidiary of Everton FC, they adapt the same nickname The Toffees, and likewise haveone of the most successful international youth development programs. Although relativelyinexperienced in terms of European competition, its continuous effort to focus on keydevelopment areas has been rewarded by the FA having granted a position in the new closedleaguesystem, called the Super League, starting in 2011.2.5.3 FCR 2001 Duisburg (Germany)With the full name Fußballclub Rumeln 2001 Duisburg, the club was established in 1977 aspart of FC Rumeln-Kaldenhausen, but has then claimed its independence as a women’s onlyclub in 2001. Nicknamed Die Löwinnen (Lionesses), the team currently plays at Frauen-Bundesliga and is considered to be one of the top clubs that represent women’s football inGermany. The team is relatively successful with its most recent triumphs being the UEFACup in 2009 and the German Women’s Cup in 2010.2.5.4 FC Bayern München (Germany)Perhaps being outshone by popularity of their men’s football team, Die Bayern (theBavarians) seemed to face a disastrous situation after being relegated from first division in1992. Fortunately they began to emulate the results of their men’s counterparts, after gainingpromotion in 2000, which resulted to a commendable runner-up finish by a marginaldifference to eventual champions Turbine Potsdam in 2009. Despite the possibility of beingovershadowed by the successes of the men’s team, there exists a notable effort being"#:"
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